MRK XX35 Integrated marketing communications and creativity

MRK XX35 Integrated marketing communications and creativity

Kurskode: 
MRK XX35
Institutt: 
Markedsføring
Studiepoeng: 
7.5
Emnenavn på engelsk: 
Integrated marketing communications and creativity
Produktkategori: 
Bachelor
Portefølje: 
Bachelor i markedsføringsledelse - Programkurs
Semester: 
2022 Høst
Aktiv status: 
Planlagt
Studienivå: 
Bachelor
Undervisningsspråk: 
Engelsk
Kurstype: 
Ett semester
Introduksjon

The course integrated theory’s of marketing communication and creative exactions of marketing messages.

Kunnskapsmål

Students will learn central theories, perspectives and concepts of marketing communications, including theories about how marketing communication messages are processed by consumers, how a message affects customer expectations, how to select target groups, how to create a persuasive message, how to select media, the communication mix, and how to budget.

Ferdighetsmål

After completing, the course students should be able to design a creative message for use in advertising or other marketing mix elements and place the message in broadcast or digital media. Student should also have acquired skills to develop creative content on a company webpage, write a company blog, post in social media, and to write a content marketing article.

Generell kompetanse

Consider sustainability issues related to marketing communication.

Dataverktøy
Det benyttes ingen spesielle dataverktøy i kurset.
Total vekting: 
0
Sum arbeidsinnsats: 
0

Et kurs med 1 studiepoeng tilsvarer en arbeidsmengde på 26-30 timer. Et kurs på 7,5 studiepoeng tilsvarer derfor en arbeidsmengde på minimum 200 timer.