DIG XX31 Kommunikasjon og påvirkning
DIG XX31 Kommunikasjon og påvirkning
Kurskode:
DIG XX31
Institutt:
Kommunikasjon og kultur
Studiepoeng:
7.5
Kursansvarlig:
Mona Kristin Solvoll
Kursnavn på engelsk:
Communication and influence
Produktkategori:
Bachelor
Portefølje:
Bachelor i digital kommunikasjon og markedsføring - Programkurs
Semester:
2026 Vår
Aktiv status:
Planlagt
Studienivå:
Bachelor
Undervisningsspråk:
Norsk
Kurstype:
Ett semester
Kunnskapsmål
The students will learn about communication theories and models (internal and external communication) and organizational communication, as well as how to plan and work with messages (multimodal texts). This includes applications in general on behalf of organizations as well as how to work with messages in more specific contexts such as crisis communication and CSR, which are important and relevant skills for students educated within digital communication.
Knowledge
- Participants will acquire in-depth knowledge of multimodal textural theories, including rhetoric, semiotic, narratology and hermeneutics
- Participants will acquire specific and detailed knowledge about theories within CSR and crisis communication
- Participants will learn approaches to qualitative multimodal content analysis
Ferdighetsmål
- Participants will learn how to identify, analyze, critique, and evaluate examples of organizational rhetoric in society
- Participants will be able to responsible and effectively create messages that help organizations meet their objectives
- Participants will be able to analyze multimodal texts
Generell kompetanse
- To build students’ ability to critically think about and analyze persuasive messages of organizations
- Assess the effectiveness and ethicality of strategies organizations use to influence audiences
- Understand the role of the corporate “voice” in reaching various audiences and building identity
- Explain why corporate communication professionals benefit from understanding multimodal textual theories and analysis
Kursets innhold
- Multimodal textual theories; rhetoric, semiotic, narratology and hermeneutics
- Organizational communication
- Corporate social responsibility (building trust and credibility)
- Crisis communication (handling resistance)
- Planning, analyzing, and producing messages (multimodal texts)
Dataverktøy
Det benyttes ingen spesielle dataverktøy i kurset.
Kvalifikasjoner
Total vekting:
0
Sum arbeidsinnsats:
0
Et kurs med 1 studiepoeng tilsvarer en arbeidsmengde på 26-30 timer. Et kurs på 7,5 studiepoeng tilsvarer derfor en arbeidsmengde på minimum 200 timer.