Marketing
Student Handbook 2010/2011
In Norwegian
Master of Science in Business and Economics: Marketing 2009 - 2011
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Semester
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6 ECTS
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6 ECTS
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6 ECTS
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6 ECTS
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6 ECTS
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1. semester:
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Electives/minor
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2. semester:
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Electives/minor
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3. semester:
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Electives/minor
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GRA 1900 - Master Thesis
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4. semester:
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Electives/minor
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GRA 1900 - Master Thesis
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BI reserves the right to make changes or alterations in the course portfolio between the academic year. Students need to check the prerequisites for courses and are asked to read the course descriptions carefully.
Second year students have no mandatory courses. Please note that students should have a workload of 30 ECTS each semester, and the thesis work must be planned accordingly. Please make sure to fulfil the course requirements for a major (6 courses). The remaining 4 courses may be free electives or a minor.
A major in Marketing consists of 6 courses: 3-4 specialisation courses 2-3 advanced specialisation courses Courses offered in the marketing major: Autumn 2010: GRA 2418 - Understanding the Consumer: Current Limitations and Future Directions of Theory and Method GRA 4145 - Brand Management GRA 6417 - Customer Relationship Management GRA 6419 - Service Marketing GRA 6433 - Theories and Methods in Marketing Communication Spring 2011: GRA 6437 - Marketing Research and Multivariate Analysis GRA 6427 - Advanced Topics in International Marketing GRA 6409 - Strategic Marketing Issues GRA 6435 - Marketing Finance
A minor in Marketing consists of: 4 courses from the portfolio above (no core courses)MSc in Business and Economics degree requirements: 5 Core courses 30 ECTS 6 Courses in the major 36 ECTS 4 Course in a minor or free electives 24 ECTS Thesis 30 ECTS
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