EDI XX07 Digital Business Analysis
EDI XX07 Digital Business Analysis
Complete course description will be ready summer 2024.
One of the roles a candidate may take after completing the programme is being a digital business developer. A digital business developer helps an organization to develop and leverage from digital capabilities and align people, processes, and technology to enable value-creating growth. Examples of digital change initiatives a digital business developer is working on includes:
- Improving operational performance by the use of new or improved digital solutions and processes
- Improving customer experience
- Refining or developing business models
- Platform investments (business and systems architecture) that effects business flexibility and responsiveness (agility)
A digital business developer should be able to analyze the potential of digital technologies in these areas and present digital opportunities or initiatives to decision-makers.
The aim of this course is to develop such capabilities.
After completing the course, a candidate will have obtained knowledge in:
- Aligning business and technology on strategic and operational levels
- How to analyze and improve customer experience and business processes
- How to analyze and develop business models
After completing the course, a candidate will be able to:
- Analyze and communicate how aligned business and technology is
- Describe, map and analyze customer experiences, including drawing a customer journey map
- Describe, map and analyze business processes, including business process modelling
- Describe, map and analyze a business model
- Develop and present a business case
A candidate should be able to have a holistic view on business development initiatives and be able to balance quantitative and qualitative techniques. In presenting an initiative, a candidate should be able to communicate costs and benefits beyond financial values, including ethical considerations, legal compliance and sustainability on the micro and macro levels
- Aligning business and technology
- Business development: tools and techniques
- Customer experience: what it is and how to analyze it
- Business processes: what it is and how to analyze it
- Business and systems architecture: perspectives on investments
- Creating and presenting a Business Case
- Who is it good for? Impact on internal and external stakeholders
- Possible, feasible, desirable. Three lenses on technology-led change initiatives
The course includes lectures on topics, “lab”-sessions with automation tools and problem-solving workshops.
During the course, candidates will work in teams to analyse a business problem typical for adagial business developer. The role of the lectures is to introduce new concepts, theories, methods and techniques for a digital business developer’s toolbox. The “lab”-sessions are hands-on sessions introducing software tools or analyses tools as a “help to self-help”. The workshops are session for discussions, coaching and feedback where some of the techniques are applied on cases.
Classes are designed to be interactive with group activities, student-led discussions, and coaching. Attendance and participation in class is expected.
Software tools
Virtual desktop (VDI), open-source tools, business intelligence software (e.g. Power BI), Excel, Digital whiteboard (e.g. Miro or Mural) with templates for customer journeys, process modelling, etcetera.
Activity | Duration | Comment |
---|---|---|
Teaching | 15 Hour(s) | Participation in lectures |
Seminar groups | 3 Hour(s) | «Lab»-sessions. Introduction to tools and techniques |
Seminar groups | 18 Hour(s) | Participation in workshops |
Prepare for teaching | 30 Hour(s) | Reading and preparing for lectures and workshops |
Examination | 100 Hour(s) | Work on the project, including preparing for workshops |
Student's own work with learning resources | 34 Hour(s) | Work with online content and assignments |
A course of 1 ECTS credit corresponds to a workload of 26-30 hours. Therefore a course of 7,5 ECTS credit corresponds to a workload of at least 200 hours.