EDI XX07 Digital Business Analysis
Complete course description will be ready summer 2024.
One of the roles a candidate may take after completing the programme is being a digital business developer. A digital business developer helps an organization to develop and leverage from digital capabilities and align people, processes, and technology to enable value-creating growth. Examples of digital change initiatives a digital business developer is working on includes:
- Improving operational performance by the use of new or improved digital solutions and processes
- Improving customer experience
- Refining or developing business models
- Platform investments (business and systems architecture) that effects business flexibility and responsiveness (agility)
A digital business developer should be able to analyze the potential of digital technologies in these areas and present digital opportunities or initiatives to decision-makers.
The aim of this course is to develop such capabilities.
After completing the course, a candidate will have obtained knowledge in:
- Aligning business and technology on strategic and operational levels
- How to analyze and improve customer experience and business processes
- How to analyze and develop business models
After completing the course, a candidate will be able to:
- Analyze and communicate how aligned business and technology is
- Describe, map and analyze customer experiences, including drawing a customer journey map
- Describe, map and analyze business processes, including business process modelling
- Describe, map and analyze a business model
- Develop and present a business case
A candidate should be able to have a holistic view on business development initiatives and be able to balance quantitative and qualitative techniques. In presenting an initiative, a candidate should be able to communicate costs and benefits beyond financial values, including ethical considerations, legal compliance and sustainability on the micro and macro levels
- Aligning business and technology
- Business development: tools and techniques
- Customer experience: what it is and how to analyze it
- Business processes: what it is and how to analyze it
- Business and systems architecture: perspectives on investments
- Creating and presenting a Business Case
- Who is it good for? Impact on internal and external stakeholders
- Possible, feasible, desirable. Three lenses on technology-led change initiatives
The course includes lectures on topics, “lab”-sessions with automation tools and problem-solving workshops.
During the course, candidates will work in teams to analyse a business problem typical for adagial business developer. The role of the lectures is to introduce new concepts, theories, methods and techniques for a digital business developer’s toolbox. The “lab”-sessions are hands-on sessions introducing software tools or analyses tools as a “help to self-help”. The workshops are session for discussions, coaching and feedback where some of the techniques are applied on cases.
Classes are designed to be interactive with group activities, student-led discussions, and coaching. Attendance and participation in class is expected.
Virtual desktop (VDI), open-source tools, business intelligence software (e.g. Power BI), Excel, Digital whiteboard (e.g. Miro or Mural) with templates for customer journeys, process modelling, etcetera.
Prepare for teaching
Student's own work with learning resources
A course of 1 ECTS credit corresponds to a workload of 26-30 hours. Therefore a course of 7,5 ECTS credit corresponds to a workload of at least 200 hours.