Marketing

Course code Course name Course type
Semester 1 (Autumn)
Semester 2 (Spring)
Semester 3 (Autumn)
Semester 4 (Spring)
GRA 6023 Research Methodology Common
M
GRA 6035 Mathematics Common
M
GRA 6029 Corporate Responsibility Common
M
GRA 6420 Pricing Strategies and Tactics Specialisation
E
GRA 6405 Marketing Research Specialisation
E
GRA 6418 B2B Marketing Specialisation
E
GRA 6419 Service Marketing Specialisation
E
GRA 6425 Marketing Channel Management Specialisation
E
GRA 6426 International Marketing Management Specialisation
E
GRA 6031 Microeconomics Common
M
GRA 6036 Multivariate Statistics with Econometrics Common
M
GRA 4145 Brand Management Specialisation
E
GRA 6417 Customer Relationship Management Specialisation
E
GRA 6428 New! Product Development and Service Innovation Specialisation
E
GRA 6409 Strategic Marketing Issues Advanced specialisation
E
GRA 2418 Advanced Research Topics in Consumer Behaviour Advanced specialisation
E
GRA 6433 Advanced Marketing Communication Advanced specialisation
E
GRA 6427 Globalisation and Marketing Advanced specialisation
E
GRA 6431 Advanced Marketing Research Advanced specialisation
E
GRA 6432 Advanced Studies in B2B Topics Advanced specialisation
E

E= elevtive M=mandatory BI reserves the right to make changes or alterations in the course portfolio

A major in Marketing consists of: 3-4 specialisation courses 2-3 advanced specialisation courses A minor in Marketing consists of: 4 courses from the portfolio above