| Course code |
Course name |
Course type |
Semester 1 |
Semester 2 |
Semester 3 |
Semester 4 |
| GRA 6023 |
Research Methodology |
Common |
M |
|
|
|
| GRA 6035 |
Mathematics |
Common |
M |
|
|
|
| GRA 6029 |
Corporate Responsibility |
Common |
M |
|
|
|
| GRA 6420 |
Pricing Strategies: Measuring, Capturing, and Retaining Value |
Specialisation |
E |
|
|
|
| GRA 6405 |
Techniques for Market Understanding and Problem Solving |
Specialisation |
E |
|
|
|
| GRA 6418 |
B2B Marketing |
Specialisation |
E |
|
|
|
| GRA 6419 |
Service Marketing |
Specialisation |
E |
|
|
|
| GRA 6425 |
Marketing Channel Management |
Specialisation |
E |
|
|
|
| GRA 6426 |
International Marketing Management |
Specialisation |
E |
|
|
|
| GRA 6031 |
Microeconomics |
Common |
|
M |
|
|
| GRA 6036 |
Multivariate Statistics with Econometrics |
Common |
|
M |
|
|
| GRA 4145 |
Brand Management |
Specialisation |
|
E |
|
|
| GRA 6417 |
Customer Relationship Management |
Specialisation |
|
E |
|
|
| GRA 6428 |
New Product Development and Service Innovation |
Specialisation |
|
E |
|
|
| GRA 6409 |
Strategic Marketing Issues |
Advanced specialisation |
|
|
E |
|
| GRA 2418 |
Understanding the Consumer: Current Limitations and Future Directions of Theory and Method |
Advanced specialisation |
|
|
E |
|
| GRA 6433 |
Theories and methods in marketing communication |
Advanced specialisation |
|
|
E |
|
| GRA 6427 |
Advanced Topics in International Marketing |
Advanced specialisation |
|
|
|
E |
| GRA 6431 |
Advanced Marketing Research |
Advanced specialisation |
|
|
|
E |
| GRA 6432 |
Inter-organizational Relationships in Marketing, Advanced Topics |
Advanced specialisation |
|
|
|
E |
E= elective M=mandatory
BI reserves the right to make changes or alterations in the course portfolio.
Students need to check the prerequisites for courses and are asked to read the coursedescriptions carefully.
