| Course code |
Course name |
Course type |
Semester 1 (Autumn) |
Semester 2 (Spring) |
Semester 3 (Autumn) |
Semester 4 (Spring) |
| GRA 6023 |
Research Methodology |
Common |
M |
|
|
|
| GRA 6035 |
Mathematics |
Common |
M |
|
|
|
| GRA 6029 |
Corporate Responsibility |
Common |
M |
|
|
|
| GRA 6420 |
Pricing Strategies and Tactics |
Specialisation |
E |
|
|
|
| GRA 6405 |
Marketing Research |
Specialisation |
E |
|
|
|
| GRA 6418 |
B2B Marketing |
Specialisation |
E |
|
|
|
| GRA 6419 |
Service Marketing |
Specialisation |
E |
|
|
|
| GRA 6425 |
Marketing Channel Management |
Specialisation |
E |
|
|
|
| GRA 6426 |
International Marketing Management |
Specialisation |
E |
|
|
|
| GRA 6031 |
Microeconomics |
Common |
|
M |
|
|
| GRA 6036 |
Multivariate Statistics with Econometrics |
Common |
|
M |
|
|
| GRA 4145 |
Brand Management |
Specialisation |
|
E |
|
|
| GRA 6417 |
Customer Relationship Management |
Specialisation |
|
E |
|
|
| GRA 6428 |
New! Product Development and Service Innovation
|
Specialisation |
|
E |
|
|
| GRA 6409 |
Strategic Marketing Issues |
Advanced specialisation |
|
|
E |
|
| GRA 2418 |
Advanced Research Topics in Consumer Behaviour |
Advanced specialisation |
|
|
E |
|
| GRA 6433 |
Advanced Marketing Communication |
Advanced specialisation |
|
|
E |
|
| GRA 6427 |
Globalisation and Marketing |
Advanced specialisation |
|
|
|
E |
| GRA 6431 |
Advanced Marketing Research |
Advanced specialisation |
|
|
|
E |
| GRA 6432 |
Advanced Studies in B2B Topics |
Advanced specialisation |
|
|
|
E |
E= elevtive M=mandatory
BI reserves the right to make changes or alterations in the course portfolio
