ELE 3707 Social Media and Networks
ELE 3707 Social Media and Networks
Social media and networks have long been part of companies' value chains and a "hub" for shaping user experiences. But how should companies approach the use of technology as an arena for value creation, where social capital is strengthened by connecting social media purposes with business areas and functions? It then becomes important to understand the tactical and strategic choices that must be made to trigger gains by communicating effectively and credibly with the person you want to reach.
After completing the course, students should have:
• Knowledge of the purposes of social media within the company's business areas and functions
• Know strategic planning of marketing activities in social channels
• Understanding of the channels' uniqueness as a starting point for the production of varied and engaging content
After completing the course, students should:
• Be able to connect social media purposes with business functions
• Assist in the planning of social media for strategic communication and marketing purposes
• Contribute with content production and assessment of how, where and when content is to be published across channels
After completing the course the students should:
- Be able to reflect and discuss relevant academic issues on transparency and transparency as core values in communication.
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Be able to reflect on how and why presence in social channels must be integrated into a larger media strategy.
The time of digitalisation - development features
The digital customer journey
Social media as technologies and the profit perspective
Strategic anchoring, organizational prerequisites
The different phases of the planning process
Platforms and networks - media strategy
Influencer marketing
Layout and design of content strategy
Practical content production and effect measurement
The course is conducted as classroom instruction supplemented by some video lectures. Between lectures, the students can work on not obligatory exam relevant reflection assignments.
For electives re-sit is normally offered at the next scheduled course. If an elective is discontinued or is not initiated in the semester it is offered, re-sit will be offered in the electives ordinary semester.
Higher Education Entrance Qualification
Disclaimer
Deviations in teaching and exams may occur if external conditions or unforeseen events call for this.
No specific prerequisites required.
| Assessments |
|---|
Exam category: Submission Form of assessment: Written submission Weight: 100 Grouping: Group/Individual (1 - 3) Duration: 1 Week(s) Comment: The course concludes with an assignment that is solved individually or in groups of up to three (3) students. The assignment counts 100 percent of the grade in the course. Exam code: ELE37071 Grading scale: ECTS Resit: Examination when next scheduled course |
| Activity | Duration | Comment |
|---|---|---|
Teaching | 40 Hour(s) | |
Prepare for teaching | 80 Hour(s) | |
Group work / Assignments | 80 Hour(s) |
A course of 1 ECTS credit corresponds to a workload of 26-30 hours. Therefore a course of 7,5 ECTS credit corresponds to a workload of at least 200 hours.