ELE 3707 Social Media and Networks
Social media and networks have become valuable technologies in business operations in all types of industries. The channels provide businesses with effective ways to keep ut with customers and other stakeholders, creating meeting places for interaction and knowledge sharing to an extent we have never seen before. But how should businesses approach social channels and networks as an arena for value creation? It is important to understand the tactical and strategic choices that must be made to reap the rewards by communicating effectively and credibly with the one you want to reach.
Digitalisation is changing competitive conditions in most industries. Today, new media / new technologies are increasingly being used, internally to streamline existing work processes, externally to improve communication with customers and other types of users. The course gives you insight and understanding of recent theories, driving forces and trends in companies that have made the use of social media a competitive advantage through a focus on external motivation and human relationships as the guiding principle.
• Established knowledge of how digitization and use of new technology is changing the terms of businesses' business operations, communications and marketing
• Developed understanding about social media as an integrated part of corporate value chains and business
• Have knowledge on how social media can amplify and play along with content in the company's other channels
After completing the course the students should be able to:
- Be able to explain the role of social media in business operations
- Use social media for various strategic communication purposes
- Contribute to content production and assessment of how, where and when content should be distributed across channels
After completing the course the students should:
- Be able to reflect and discuss relevant academic issues on transparency and transparency as core values in communication
- Be able to reflect on how and why social media presence must be integrated into a larger media strategy consisting of traditional and newer digital communication channels.
- Media development, consumer trends, drivers of change
- The digital customer journey
- Network theory - technology-mediated communication and interaction.
- Strategic foundation, organizational prerequisites
- Social medis channels and networks in business operations;
- analysis / insight -
- internal communication
- customer dialogue - CRM
- knowledge sharing / collaboration
- marketing and branding
- Influencer marketing
- product development and innovation
- Social media platforms - features and characteristics
- Content marketing and content production
- Ethical and legal issues
- Measuring communication power
The course is conducted as classroom instruction supplemented by video lectures. Between lectures, the students can work on not obligatory exam relevant reflection assignments.
For electives re-sit is normally offered at the next scheduled course. If an elective is discontinued or is not initiated in the semester it is offered, re-sit will be offered in the electives ordinary semester.
Higher Education Entrance Qualification
Due to the Covid-19 pandemic, there may be deviations in teaching and learning activities as well as exams, compared with what is described in this course description.
No specific prerequisites required.
|Exam category||Weight||Invigilation||Duration||Grouping||Comment exam|
Form of assessment:
Internal and external examiner
Examination when next scheduled course
|100||No||1 Week(s)||Group/Individual (1 - 3)||The course concludes with a an assignment that is solved individually or in groups of up to three (3) students. The assignment counts 100 percent of the grade in the course. A self-evaluation that provides a brief description of learning outcomes in relation to the course's learning objectives, as well as a reasoned grade proposal. The assignment, which must follow BI's reference technique template, should be a maximum of 10 pages.|
|Form of assessment:||Written submission|
|Grouping (size):||Group/Individual (1-3)|
|Comment:||The course concludes with a an assignment that is solved individually or in groups of up to three (3) students. The assignment counts 100 percent of the grade in the course. A self-evaluation that provides a brief description of learning outcomes in relation to the course's learning objectives, as well as a reasoned grade proposal. The assignment, which must follow BI's reference technique template, should be a maximum of 10 pages.|
|Resit:||Examination when next scheduled course|
Prepare for teaching
Group work / Assignments
A course of 1 ECTS credit corresponds to a workload of 26-30 hours. Therefore a course of 7,5 ECTS credit corresponds to a workload of at least 200 hours.