ELE 3707 Social Media

ELE 3707 Social Media

Course code: 
ELE 3707
Department: 
Marketing
Credits: 
7.5
Course coordinator: 
Cecilie Staude
Product category: 
Bachelor
Portfolio: 
Bachelor - Electives
Semester: 
2018 Spring
Active status: 
Active
Teaching language: 
Norwegian
Course type: 
One semester
Introduction

The media landscape and traditional communication patterns are changing. Social networking creates new arenas for customers relations, public debate and discussion, and will therefore have an increasingly important role. This offers opportunities and challenges for all those who have an awareness of own reputation and communication work. Importantly, therefore, to understand the new requirements in order to communicate effectively and credibility with those you want to reach.

Learning outcomes - Knowledge

Aquired Knowledege

• Established knowledge of how digitization and use of new technology is changing the terms of businesses' business operations, communications and marketing
• Developed understanding that social must be an integral part of corporate value chains and business
• Have knowledge of how social media can amplify and play along with the information contained in the company's other channels

Learning outcomes - Skills

After completing the course, students will be able to:
• Clarify change aspects of marketing communication as a result of digitization and increased user generated content  in social media
• Be able to explain how social media should contribute to achieving the organization's business objectives
• Contribute to the work of planning, implementation and measurement of communication processes in social media that provide synergies to the company's traditional communications and business operations.

Learning Outcome - Reflection

The students should be able to openly reflect upon the transparency behind communications core values. Besides, the students should be able to see that dialog is a prerequisite behind creating value for the communicator.

Course content

• Digitization and use of new technology - how it affects businesses' communication
• Social media's role in social development
• Social media platforms, common traits, characteristics and properties
• Social media in marketing communications mix
• Strategic Foundation
• Roles, law and ethical issues

Learning process and requirements to students

The course is conducted through classroom lectures,video lectures  group assignments and discussions on Facebook. Three assignemnts are required in the course.

E-learning
When course is delivered online, lecturer, in cooperation with the Academic Servises Network, will organize an appropriate combination of digital teaching and lectures. Online students are also offered a study guide to contribute to progression and overview. Total recommended time spent for completing the course also applies here.

Students will need their own PC.

Software tools
No specified computer-based tools are required.
Additional information

For electives re-sit is normally offered at the next scheduled course. If an elective is discontinued or is not initiated in the semester it is offered, re-sit will be offered in the electives ordinary semester.

Qualifications

Higher Education Entrance Qualification.

Required prerequisite knowledge

No specific prerequisites required.

Exam categoryWeightInvigilationDurationGroupingComment exam
Exam category:
Submission
Form of assessment:
Written submission
Exam code:
ELE37071
Grading scale:
ECTS
Grading rules:
Internal and external examiner
Resit:
Examination when next scheduled course
100No1 Week(s)Group/Individual (1 - 3)The project should appear as a communication plan in social media. In addition, each student must hand in a self-assessment that provides a brief description of the learning outcomes in relation to the course learning objectives, and a reasoned character suggestions. The project paper must be in accordance to BI's template references and should be a maximum of 10 pages (excluding self-assessment, cover page, table of contents, references and any appendices).
Exams:
Exam category:Submission
Form of assessment:Written submission
Weight:100
Invigilation:No
Grouping (size):Group/Individual (1-3)
Duration:1 Week(s)
Comment:The project should appear as a communication plan in social media. In addition, each student must hand in a self-assessment that provides a brief description of the learning outcomes in relation to the course learning objectives, and a reasoned character suggestions. The project paper must be in accordance to BI's template references and should be a maximum of 10 pages (excluding self-assessment, cover page, table of contents, references and any appendices).
Exam code:ELE37071
Grading scale:ECTS
Resit:Examination when next scheduled course
Exam organisation: 
Ordinary examination
Total weight: 
100
Workload activityDurationType of durationComment student effort
Teaching36Hour(s)
Prepare for teaching84Hour(s)
Group work / Assignments80Hour(s)Project paper / oral presentation
Expected student effort:
Workload activity:Teaching
Duration:36 Hour(s)
Comment:
Workload activity:Prepare for teaching
Duration:84 Hour(s)
Comment:
Workload activity:Group work / Assignments
Duration:80 Hour(s)
Comment:Project paper / oral presentation
Sum workload: 
200

A course of 1 ECTS credit corresponds to a workload of 26-30 hours. Therefore a course of 7,5 ECTS credit corresponds to a workload of at least 200 hours.

Talis literature

Obligatorisk/Compulsory

Book
Authors/Editors År Tittel Edition Publisher StudentNote
Heggernes, Tarjei Alvær 2017 Digital forretningsforståelse: fra store data til små biter 2. utg. Fagbokforl  
Li, Charlene; Bernoff, Josh cop. 2011 Groundswell: winning in a world transformed by social technologies Expand. and rev. ed Harvard Business Review Press  
Nisja-Wilhelmsen, Pål 2017 Praktisk innholdsmarkedsføring   Gyldendal Akademisk  
Document
Authors/Editors År Tittel Edition Publisher StudentNote
    Utvalgte artikler for å utdype og utfylle pensum   Itslearning Publiseres på Itslearning

Anbefalt/Recommended

Book
Authors/Editors År Tittel Edition Publisher StudentNote
Bradley, Anthony J.; McDonald, Mark P. cop. 2011 The social organization: how to use social media to tap the collective genius of your customers and employees   Harvard Business School Press  
Kotler, Philip; Setiawan, Iwan; Kartajaya, Hermawan; Knudsen, Bertil 2010 Markedsføring 3.0: fra produkter til kunder til den menneskelige ånd   Hegnar media Finnes også i engelsk utg. Marketing 3.0.
Aalen, Ida 2015 Sosiale medier   Fagbokforlaget Vigmostad og Bjørke  
Enjolras, Bernard 2013 Liker - liker ikke: sosiale medier, samfunnsengasjement og offentlighet   Cappelen Damm akademisk