APPLIES TO ACADEMIC YEAR 2012/2013
ELE 3707 Social Media
Responsible for the course
Department of Marketing
According to study plan
Language of instruction
The media-marketplace, with its traditional communication pattern is faced with drastic change. Social networks as Facebook, Twitter and blogs create new arenas for political, social and opinion exchange, where the future for this online social communication have been for tolled an important democratic role in the modern society.
Social network have shaped new social environments and possibilities for sharing information, knowledge and experiences in a wider extent than previous noted. This provides the foundation for possibilities and challenges for brands, companies, organizations, political parties and other stakeholders that have a profound interest in reputation- and communication management. In this new media scene it’s important to understand the requirement behind the methods of efficient and trustworthy communication with your key interest segment.
The students should be able to openly reflect upon the transparency behind communications core values. Besides, the students should be able to see that dialog is a prerequisite behind creating value for the communicator.
Li, Charlene, Josh Bernoff. 2011. Groundswell : winning in a world transformed by social technologies. Expanded and rev. ed. Harvard Business Press. 224 sider
Et utvalg av artikler vil tilgjengeligsgjøres for nedlasting av studentene på It's Learning
Kotler, Phillip, Hermawan Kartajaya og Iwan Setiawan. 2010. Markedsføring 3.0 : fra produkter til kunder til den menneskelige ånd. Hegnar media. Finnes også i engelsk utg. Marketing 3.0
Krokan, Arne. 2010. Den digitale økonomien : om digitale tjenester, forretningsutvikling og forretningsmodeller i det digitale nettsamfunnet. Cappelen akademisk forl. 271
Staude, Cecilie, Marthinsen, Svein Tore. 2012. Sosial kommunikasjon; personlig, samtale,verdi. 1. utg. Kommuneforlaget
Aalen, Ida. 2012. En kort bok om sosiale medier. 1. utg. Fagbokforlaget. 150 sider
Learning process and workload
The course is conducted through classroom lectures, group assignments, individual and collective guidance. This course is practical-theoretical, in the sense that substantial amount of relevant theory in the course is directly put to practise through prerequisites of two blog-posts. Where students publish their academic work and problem statements through their own blogs. The students have to comment and create discussion on each other's blogs at least twice throughout the semester.
Recommended use of hours:
Project assignment that is solved individually or in groups of three (3) students. The project should appear as a plan of communication-measures in social media, which should help achieve one or numerous market goals. In addition, each student must hand in a self-declaration that shortly summarizes the learning-dividend in regards to the course outline, with a personal grade justification. The project assignment and self-declaration account for 100% of the grade.
ELE 37071 Project paper, counts fr 100 % to obtain final grade in ELE 3707 Social Media, 7,5 credits.
Examination support materials
Alle support materials allowed.
Re-sit is offered at next sceduled course.
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