Master of Science in Strategic Marketing Management
Master of Science in Strategic Marketing Management
MSc in Strategic Marketing Management aims to educate students to become market-oriented leaders, by providing them with cutting edge research-based knowledge and skills on strategic and tactical marketing issues, such as brand management, service marketing, digital marketing, marketing research, customer value analytics, B2B and strategic marketing topics.
After graduating from the programme, the candidates have acquired good analytical skills, a market-oriented mindset and practical marketing skills that make them attractive for a wide range of positions, such as marketing, product and brand managers, market and media research specialists and business consultants, to mention a few.
The graduates should have
- acquired an in-depth understanding and knowledge of the major topics within the field of marketing
- a detailed knowledge about both well-established foundations of modern marketing theory and practice
- thorough familiarity with digitalization and other emerging trends in the marketing field
- good knowledge in statistical methods and tools used for marketing analyses and decision processes
The graduates should
- obtain the ability to analyse marketing-related problems
- provide data-driven recommendations or decisions, based on the relevant theories and models, applied to the empirical reality
- be able to propose solutions and make decisions that advance the overall objectives of the organisation
The graduates will
- be able to evaluate decisions in light of the often conflicting interests of the various stakeholders in organizations, ranging in scale from the individual to the social level
- be able to consider these stakeholders’ influence on the organization and their explicit or implicit objectives
- gain awareness of the ethical components that many marketing actions have in the economic environment, and learn to reflect on the trade-offs involved in making decisions in that reality
- through reflective ability and ethical perspectives aim to improve and ensure the organization’s long-term sustainability.