Master of Science in Strategic Marketing Management
| Course code |
Course name |
Course type |
Semester 1 |
Semester 2 |
Semester 3 |
Semester 4 |
| GRA 6023 |
Research Methodology |
Core |
M |
|
|
|
| GRA 6026 |
Organisation Science |
Core |
M |
|
|
|
| GRA 6405 |
Techniques for Market Understanding and Problem Solving |
Specialisation |
E |
|
|
|
| GRA 6413 |
Consumer Behavior - Cancelled fall 2008
|
Specialisation |
M (for some students) |
|
|
|
| GRA 6418 |
B2B Marketing |
Specialisation |
E |
|
|
|
| GRA 6419 |
Service Marketing |
Specialisation |
E |
|
|
|
| GRA 6425 |
Marketing Channel Management |
Specialisation |
E |
|
|
|
| GRA 6426 |
International Marketing Management |
Specialisation |
E |
|
|
|
| GRA 2411 |
Strategic Management |
Core |
|
M |
|
|
| GRA 6020 |
Multivariate Data Analysis |
Core |
|
M |
|
|
| GRA 6029 |
Corporate Responsibility |
Core |
|
M |
|
|
| GRA 4145 |
Brand Management |
Specialisation |
|
E |
|
|
| GRA 6417 |
Customer Relationship Management |
Specialisation |
|
E |
|
|
| GRA 6420 |
Pricing Strategies: Measuring, Capturing, and Retaining Value |
Specialisation |
|
E |
|
|
| GRA 6428 |
New Product Development and Service Innovation |
Specialisation |
|
E |
|
|
| GRA 6434 |
International Consumer Behavior New spring 2009 ***
|
Specialisation |
|
E |
|
E |
| GRA 2418 |
Understanding the Consumer: Current Limitations and Future Directions of Theory and Method |
Advanced specialisation |
|
|
E |
|
| GRA 6409 |
Strategic Marketing Issues |
Advanced specialisation |
|
|
E |
|
| GRA 6435 |
Marketing Finance |
Advanced specialisation |
|
|
E |
|
| GRA 6433 |
Theories and methods in marketing communication |
Advanced specialisation |
|
|
|
E(2009)
|
| GRA 6427 |
Advanced Topics in International Marketing |
Advanced specialisation |
|
|
|
E |
| GRA 6431 |
Advanced Marketing Research** |
Advanced specialisation |
|
|
|
E(2010)
|
| GRA 6432 |
Inter-organizational Relationships in Marketing, Advanced Topics |
Advanced specialisation |
|
|
E 2008* |
|
| GRA 1900 |
Master Thesis |
|
|
M |
M |
M |
E=electives M=mandatory
BI reserves the right to make changes or alterations in the course portfolio.
Students need to check the prerequisites for courses and are asked to read the coursedescriptions carefully.
*Please note that this course is run as an intensive course over a few days in November and December 2008. This course is not open for exchange students. Only a very limited number of second year MSc students will be admitted. For further information, please contact the MSc administration or course leader.
**The course will be revised before the academic year 2009/2010. Please note that this coursedescription is from 2007/2008
*** This course can also be taken as an advanced specialisation
MSc in Marketing has the following combination:
5 Core (common) courses
5 specialisation courses
5 advanced specialisation courses
Thesis
|
