​We will educate market-oriented leaders for the modern economy who based on their personality and ability to apply cutting edge research and knowledge on strategic marketing issues, will work for the best companies.

Learning outcomes

Knowledge

The participants in the programme will receive an in-depth understanding and knowledge with the major topics within the field of marketing. They will have a detailed knowledge about these topics and will hence be specialists and experts in marketing. The programme has an international profile, both in terms of topics and participants, and an important knowledge outcome is an understanding of global economic trends and their influence on modern management.

Skills
The programme is research oriented in nature and hence the participants will obtain the ability to analyze theoretical problems and provide management with data-driven recommendations or decisions . This means they will be able to propose solutions and make decisions that advance the overall objectives of the organisation. These skills will be obtained both through class lectures and case discussions.

Reflections
The participants will learn to evaluate decisions in light of the often conflicting interests of the various stakeholders in firms. This includes consideration of the stakeholders’ influence on the firm and their explicit or implicit objectives. In addition, the participants shall evaluate decisions with an ethical perspective.

• GRA 6428 - New Product Development and Service Innovation
• GRA 6433 - Theories and Methods in Marketing Communication
• GRA 6436 - Managing Business-to Business Relationship
• GRA 6420 - Pricing Strategies - Cancelled autumn 2013
• GRA 6440 - User-driven Service Innovation
• GRA 6441 - Sales and Salesforce Management

• 5 Core courses
• 10 specialisation courses
• Thesis