Major in Marketing
APPLIES TO ACADEMIC YEAR 2005/2006 |
Major in Marketing
Course code: |
Course name: |
Spesialization/
Advanced spes.:
|
Mandatory/
Elective:
|
Fall |
Spring |
| GRA 6405 | Marketing Research | S |
E |
X |
|
| GRA 6418 | B2B Marketing | S |
E |
X |
|
| GRA 6426 | International Marketing Management | S |
E |
X |
|
| GRA 6419 | Service Marketing | S |
E |
X |
|
| GRA 6420 | Pricing Strategies and Tactics | S |
E |
X |
|
| GRA 2418 | Advanced Research Topics in Marketing | A |
E |
X |
|
| GRA 6427 | Globalisation and Marketing | A |
E |
X |
|
| GRA 6409 | Strategic Issues in Marketing | A |
E |
X |
|
| GRA 4145 | Brand Management | S |
E |
X |
|
| GRA 6417 | Customer Relation Management | S |
E |
X |
|
| GRA 2419 | Strategic Marketing Alliances | A |
E |
X |
|
| GRA 6425 | Marketing Channel Management | S |
E |
X |
|
| GRA 6704 | Industrial Networks * | S |
E |
X |
*Belongs to Logistic Students who started fall 2005 (including students with one year option,+1, with another specialization) need to take: 6 courses in their major: of these 3-4 must be specialization courses and 2-3 must be advanced courses.Students with one year option (+1) continuing with their major need to take...: 1 common course 3 advanced courses from the course portfolio above 3 specialization/advanced specialization courses from the MSc course portfolio Thesis based on the siviloppgave (18 ECTS credits) MINOR MSc in Marketing Students Students have to choose a major and a minor, one of these must be in Marketing. Students who take their Major in Marketing can take their Minor in Management or any other course portfolio offered through the MSc program. 3 specialization courses from the Marketing course portfolio 1 advanced course from the Marketing course portfolio NB: It is preferred that students have taken a consumer behaviour course ("forbrukeradferd") in their bachelor degree. However, students with Marketing Management as a background will also be accepted.
MSc in Business and Economics students with major in Marketing: Students can choose to have a minor or elective courses. A minor in Marketing consists of: 3 specialization courses from the Marketing course portfolio 1 advanced course from the Marketing course portfolio MSc in Management students with major in Marketing MSc in Management students are allowed to take more than six courses as part of their the major, and can therefore choose to have free electives/minor. A minor in Marketing consists of: 3 specialization courses from the Marketing course portfolio 1 advanced course from the Marketing course portfolio
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