Master of Science in Marketing, 1st year
| Course code |
Course name |
Course type |
Semester 1 (Autumn) |
Semester 2 (Spring) |
Semester 3 (Autumn) |
Semester 4 (Spring) |
| GRA 6034 |
Research Methodology for MSc in Marketing |
Common |
M |
|
|
|
| GRA 6026 |
Organisation Science |
Common |
M |
|
|
|
| GRA 6420 |
Pricing Strategies and Tactics |
Specialisation |
E |
|
|
|
| GRA 6405 |
Marketing Research |
Specialisation |
E |
|
|
|
| GRA 6418 |
B2B Marketing |
Specialisation |
E |
|
|
|
| GRA 6419 |
Service Marketing |
Specialisation |
E |
|
|
|
| GRA 6425 |
Marketing Channel Management |
Specialisation |
E |
|
|
|
| GRA 6426 |
International Marketing Management |
Specialisation |
E |
|
|
|
| GRA 6029 |
Corporate Responsibility |
Common |
|
M |
|
|
| GRA 2411 |
Basic Strategic Management |
Common |
|
M |
|
|
| GRA 6020 |
Multivariate Statistics |
Common |
|
M |
|
|
| GRA 4145 |
Brand Management |
Specialisation |
|
E |
|
|
| GRA 6417 |
Customer Relationship Management |
Specialisation |
|
E |
|
|
| GRA 6428 |
New Product Development and Service Innovation |
Specialisation |
|
E |
|
|
| GRA 6409 |
Strategic Marketing Issues |
Advanced specialisation |
|
|
E |
|
| GRA 2418 |
Advanced Research Topics in Consumer Behaviour |
Advanced specialisation |
|
|
E |
|
| GRA 6433 |
Advanced Marketing Communication |
Advanced specialisation |
|
|
E |
|
| GRA 6427 |
Globalisation and Marketing |
Advanced specialisation |
|
|
|
E |
| GRA 6431 |
Advanced Marketing Research |
Advanced specialisation |
|
|
|
E |
| GRA 6432 |
Advanced Studies in B2B Topics |
Advanced specialisation |
|
|
|
E |
E=electives M=mandatory
BI reserves the right to make changes or alterations in the course portfolio
MSc in Marketing starting autumn 2006 must have the following course combination:
5 common courses
5 specialisation courses
5 advanced specialisation courses
Thesis
NB! Students from the five year programme (sivilmarkedsfører) can have the following courses from the Management portfolio: GRA 2417 Leadership, GRA 2204 Judgement and Decision Making, GRA 2426 Organizational Learning.
2nd year MSc in Marketing students countinue with their major and minor as selected in the first year of the programme.
A major consists of:
3-4 specialisation courses
2-3 advanced specialisation courses
A minor consists of:
4 courses |
Master of Science in Marketing, 2nd year, Specialisation in Marketing
| Course code |
Course name |
Course type |
Semester 1 (Autumn) |
Semester 2 (Spring) |
Semester 3 (Autumn) |
Semester 4 (Spring) |
| GRA 6034 |
Research Methodology for MSc in Marketing |
Common |
M |
|
|
|
| GRA 6026 |
Organisation Science |
Common |
M |
|
|
|
| GRA 6420 |
Pricing Strategies and Tactics |
Specialisation |
E |
|
|
|
| GRA 6405 |
Marketing Research |
Specialisation |
E |
|
|
|
| GRA 6418 |
B2B Marketing |
Specialisation |
E |
|
|
|
| GRA 6419 |
Service Marketing |
Specialisation |
E |
|
|
|
| GRA 6425 |
Marketing Channel Management |
Specialisation |
E |
|
|
|
| GRA 6426 |
International Marketing Management |
Specialisation |
E |
|
|
|
| GRA 6029 |
Corporate Responsibility |
Common |
|
M |
|
|
| GRA 2411 |
Basic Strategic Management |
Common |
|
M |
|
|
| GRA 6020 |
Multivariate Statistics |
Common |
|
M |
|
|
| GRA 4145 |
Brand Management |
Specialisation |
|
E |
|
|
| GRA 6417 |
Customer Relationship Management |
Specialisation |
|
E |
|
|
| GRA 6428 |
New Product Development and Service Innovation |
Specialisation |
|
E |
|
E |
| GRA 6409 |
Strategic Marketing Issues |
Advanced specialisation |
|
|
E |
|
| GRA 2418 |
Advanced Research Topics in Consumer Behaviour |
Advanced specialisation |
|
|
E |
|
| GRA 6433 |
Advanced Marketing Communication |
Advanced specialisation |
|
|
E |
|
| GRA 6427 |
Globalisation and Marketing |
Advanced specialisation |
|
|
|
E |
| GRA 6431 |
Advanced Marketing Research |
Advanced specialisation |
|
|
|
E |
| GRA 6432 |
Advanced Studies in B2B Topics |
Advanced specialisation |
|
|
|
E |
BI reserves the right to make changes or alterations in the course portfolio
A major consists of:
3-4 specialisation courses
2-3 advanced specialisation courses
A minor consists of:
4 courses |
Master of Science in Marketing, 2nd year, Specialisation in Management
| Course code |
Course name |
Course type |
Semester 1 (Autumn) |
Semester 2 (Spring) |
Semester 3 (Autumn) |
Semester 4 (Spring) |
| GRA 6034 |
Research Methodology for MSc in Marketing |
Common |
M |
|
|
|
| GRA 6026 |
Organisation Science |
Common |
M |
|
|
|
| GRA 2417 |
Leadership |
Specialisation |
M |
|
|
|
| GRA 2425 |
Change Management |
Specialisation |
M |
|
|
|
| GRA 6029 |
Corporate Responsibility |
Common |
|
M |
|
|
| GRA2411 |
Basic Strategic Management |
Common |
|
M |
|
|
| GRA 6020 |
Multivariate Statistics |
Common |
|
M |
|
|
| GRA 2204 |
Judgement and Decision Making |
Specialisation |
|
M |
|
|
| GRA 2423 |
Persuasion and Influence |
Advanced specialisation |
|
|
M |
M |
| GRA 2424 |
Services Management |
Advanced specialisation |
|
|
M |
|
| GRA 2426 |
Organisational Learning |
Advanced specialisation |
|
|
|
M |
E= elevtive M=mandatory
BI reserves the right to make changes or alterations in the course portfolio
Major in Management is not offered for students starting autumn 2006
A major in Management consists of:
3 specialisation courses
3 advanced specialisation courses
A minor consists of:
4 courses
|
