Master of Science in Strategic Marketing Management
Student Handbook 2011/2012
Master of Science in Strategic Marketing Management 2010 - 2012
MSc Strategic Marketing Management We will educate market-oriented leaders for the modern economy who based on their personality and ability to apply cutting edge research and knowledge on strategic marketing issues, will work for the best companies.
Learning outcomes Knowledge The participants in the programme will receive an in-depth understanding and knowledge with the major topics within the field of marketing. They will have a detailed knowledge about these topics and will hence be specialists and experts in marketing. The programme has an international profile, both in terms of topics and participants, and an important knowledge outcome is an understanding of global economic trends and their influence on modern management.
Skills The programme is research oriented in nature and hence the participants will obtain the ability to analyze theoretical problems and provide management with data-driven recommendations or decisions . This means they will be able to propose solutions and make decisions that advance the overall objectives of the organisation. These skills will be obtained both through class lectures and case discussions.
Reflections The participants will learn to evaluate decisions in light of the often conflicting interests of the various stakeholders in firms. This includes consideration of the stakeholders’ influence on the firm and their explicit or implicit objectives. In addition, the participants shall evaluate decisions with an ethical perspective.
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Semester
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6 ECTS
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6 ECTS
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6 ECTS
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6 ECTS
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6 ECTS
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1. semester:
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2. semester:
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3. semester:
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Specialisation electives*
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GRA 1900 - Master Thesis
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4. semester:
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GRA 1900 - Master Thesis
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BI reserves the right to make changes or alterations in the course portfolio. Students need to check the prerequisites for courses and are asked to read the course descriptions carefully.
*Specialisation electives - students must choose 4 courses from the list below: GRA 6420 Pricing Strategies GRA 6417 Customer Relationship Management GRA 6428 New Product Development and Service Innovation GRA 6433 Theories and Methods in Marketing Communication GRA 6413 Consumer Behaviour GRA 6436 - Managing Business-to-Business Relationship - will not be offered in the fall 2011and will be replaced with GRA 6426 International Marketing Management MSc in Strategic Marketing Management has the following combination: 5 Core courses 10 specialisation courses Thesis
International Opportunities
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