Marketing

Course code Course name Course type
Semester 1
Semester 2
Semester 3
Semester 4
GRA 6023 Research Methodology Common
M
GRA 6035 Mathematics Common
M
GRA 6029 Corporate Responsibility Common
M
GRA 6420 Pricing Strategies: Measuring, Capturing, and Retaining Value Specialisation
E
GRA 6405 Techniques for Market Understanding and Problem Solving Specialisation
E
GRA 6418 B2B Marketing Specialisation
E
GRA 6419 Service Marketing Specialisation
E
GRA 6425 Marketing Channel Management Specialisation
E
GRA 6426 International Marketing Management Specialisation
E
GRA 6031 Microeconomics Common
M
GRA 6036 Multivariate Statistics with Econometrics Common
M
GRA 4145 Brand Management Specialisation
E
GRA 6417 Customer Relationship Management Specialisation
E
GRA 6428 New Product Development and Service Innovation Specialisation
E
GRA 6409 Strategic Marketing Issues Advanced specialisation
E
GRA 2418 Understanding the Consumer: Current Limitations and Future Directions of Theory and Method Advanced specialisation
E
GRA 6433 Theories and methods in marketing communication Advanced specialisation
E
GRA 6427 Advanced Topics in International Marketing Advanced specialisation
E
GRA 6431 Advanced Marketing Research Advanced specialisation
E
GRA 6432 Inter-organizational Relationships in Marketing, Advanced Topics Advanced specialisation
E

E= elective M=mandatory BI reserves the right to make changes or alterations in the course portfolio. Students need to check the prerequisites for courses and are asked to read the coursedescriptions carefully.

A major in Marketing consists of: 3-4 specialisation courses 2-3 advanced specialisation courses A minor in Marketing consists of: 4 courses from the portfolio aboveMSc in Business and Economics degree requrements: 5 Common course 30 ECTS 6 Courses in the major 36 ECTS 4 Course in a minor or a free electives 24 ECTS Thesis 30 ETCS