STR 3605 Strategy
The course provides an introduction to strategic perspectives and analyzes. Throughout the course, students will gain knowledge of strategic methods and develop an understanding of strategic thinking. The course will require broad insight into business economics subjects and contributes to a business holistic view and is a natural conclusion of a bachelor's degree.
Students will acquire good insight into strategic issues and be able to identify and analyze which elements are important in a company's ability to create value over time. Students will gain insight into what it takes to make strategic decisions that are influenced by internal and external conditions as well as sustainability, social responsibility and ethics.
Students will learn different strategic approaches based on external and internal analyzes, and discuss the implications for these for selection, implementation and structure. Students will gain an understanding of how strategy integrates other subject areas such as financial management, logistics, organization and marketing, including considerations about the role of digitalisation in strategy.
Students should be able to identify and understand a company's most important internal and external challenges, and which elements are important in a company's value creation. Students should be able to carry out a strategic analysis of a business and, among other things, be able to formulate a vision and business idea. They must also be able to identify and discuss issues related to strategic choices and implementation of strategy, and thereby be able to see links between strategy and organizational challenges, including challenges related to sustainability, social responsibility, and ethical issues. Students should be able to present a strategic project to an imaginary management team or board.
Students will become aware of the company's social responsibility and see the connection between ethics, stakeholders' values, the environment, sustainability and value creation, including digital challenges.
- Introducing strategy
- Basic value creation
- External analysis
- Vision and business idea - future possibilities
- Strategic choices
- Strategic organisation
- Innovation and digitalization
- Corporate strategy, alliances, mergers and acquisitions
- International strategy
- Digital challenges
- Strategy and sustainability
- Strategy and social responsibility
The lectures take place in plenary and consists of lectures, discussions, project work, student presentations and guidance in connection with the project. The lectures take place partly in plenary, and / or as video lectures, webinars, podcasts and class exercises. Students should be able to work on the subject individually and in groups. Guidance will mainly occur as chat, webinar, plenary or in smaller groups.
Submission of project proposal on learning platform in groups of maximum 3 students by a given date. This is to ensure that the task is early, which is absolutely necessary.
In course delivery as online courses, lecturer will, in collaboration with the student administration, organize an appropriate course implementation, combining different learning activities and digital elements on the learning platform. Online students are also offered a study guide that will contribute to progression and overview. Total recommended time spent for completing the course also applies here.
Higher Education Entrance Qualification
Due to the Covid-19 pandemic, there may be deviations in teaching and learning activities as well as exams, compared with what is described in this course description.
Information about what is taught on campus and other digital forms will be presented with the lecture plan before the start of the course each semester.
Basic course at the first two years of the bachelor program.
|Mandatory coursework||Courseworks given||Courseworks required||Comment coursework|
|Voluntary||1||By September 10th, students must submit a proposal of which company they want to write their project paper. The proposal must be submitted on Itslearning, and serves as a confirmation that the project assignment is in progress. However, the proposal is not final binding on the project assignment, as changes may occur along the way.|
|Comment coursework:||By September 10th, students must submit a proposal of which company they want to write their project paper. The proposal must be submitted on Itslearning, and serves as a confirmation that the project assignment is in progress. However, the proposal is not final binding on the project assignment, as changes may occur along the way.|
|Exam category||Weight||Invigilation||Duration||Grouping||Comment exam|
Form of assessment:
Internal examiner with external supervisor
Examination every semester
|100||No||1 Semester(s)||Group/Individual (1 - 3)||The project assignment should be an analysis report of max 6000 words plus Executive Summary on a maximum of one A4 page (max 300 words). Table of contents and reference list do not count.|
|Form of assessment:||Written submission|
|Grouping (size):||Group/Individual (1-3)|
|Comment:||The project assignment should be an analysis report of max 6000 words plus Executive Summary on a maximum of one A4 page (max 300 words). Table of contents and reference list do not count.|
|Resit:||Examination every semester|
Student's own work with learning resources
Student's own work with learning resources
Group work / Assignments
A course of 1 ECTS credit corresponds to a workload of 26-30 hours. Therefore a course of 7,5 ECTS credit corresponds to a workload of at least 200 hours.