STR 3605 Strategy
STR 3605 Strategy
The course gives an introduction to strategic perspectives and analyses. Throughout the course students will gain insight in strategic methods and develop an understanding of strategic thinking. The work requires a broad understanding of management and economics and will contribute to a completion of a bachelor program.
The course will provide the students with a good understanding of strategic challenges, and be able to identify and analyze which elements are core in the ability of a firm to create strategic value. Students will learn about problems and methods connected with development in different kinds of organizations, small as well as large ones, and in different industries. They will get an understanding of how strategy integrates different knowledge areas, such as business economics, logistics, organization theory and marketing. The course focus on decision making and the use of practical tools in situations with conflicting objectives.
The students will be able to identify and understand the key challenges of a firm, and point out which elements are key in a company's value creation.Students should be able to structure a strategic decision and identify vision and mission statements as well as perform a strategy analysis. They should also be able to identify and discuss implementation issues and and point out management issues between strategy and structure. The students are also required to present a strategic project to a simulated management group or a Board of Directors.
The students will develop an awareness of the importance of corporate responsibility and how ethics, stakeholder values and value creation connect.
- Introducing strategy
- Basic value creation
- Resources
- Activities
- External analysis
- Vision and business idea - future possibilities
- Strategic choices
- Implementation
- Strategic organisation
- Corporate strategy, alliances, mergers and acquisitions
- International strategy
The lectures take place in plenary and consists of lectures, discussions, project work, student presentations and guidance in connection with the project. Students will work individually or in groups of maximum 3.
Submission of proposed project on relevant learning platform in groups of maximum 3 students.
E-learning
In course delivery as online courses, lecturer will, in collaboration with the student administration, organize an appropriate course implementation, combining different learning activities and digital elements on the learning platform. Online students are also offered a study guide that will contribute to progression and overview. Total recommended time spent for completing the course also applies here.
Both examination elements must be passed to obtain final grade in the course. It is possible to retake both exams elements independently.
Higher Education Entrance Qualification.
Basic course at the first two years of the bachelor program.
| Assessments |
|---|
Exam category: Submission Form of assessment: Written submission Weight: 60 Grouping: Group/Individual (1 - 3) Duration: 1 Semester(s) Exam code: STR36051 Grading scale: ECTS Resit: Examination every semester |
Exam category: Submission Form of assessment: Structured test Invigilation Weight: 40 Grouping: Individual Support materials:
Duration: 1 Hour(s) Comment: Individual multiple Choice exam at the end of the semester. Exam code: STR36052 Grading scale: ECTS Resit: Examination every semester |
All exams must be passed to get a grade in this course.
| Activity | Duration | Comment |
|---|---|---|
Teaching | 33 Hour(s) | Both classic lectures and webinars |
Submission(s) | 6 Hour(s) | Project proposal |
Student's own work with learning resources | 30 Hour(s) | Information retrieval |
Student's own work with learning resources | 37 Hour(s) | |
Group work / Assignments | 40 Hour(s) | Buildup of presentation and video |
Student's own work with learning resources | 4 Hour(s) | Analysis of decision problem |
Examination | 50 Hour(s) | Writing the term paper |
A course of 1 ECTS credit corresponds to a workload of 26-30 hours. Therefore a course of 7,5 ECTS credit corresponds to a workload of at least 200 hours.
1) An analysis report of up to 4500 words including Executive Summary of up to two A4 pages.
2) A video of max 5 minutes to argue for the Strategic recommendation with a basis in the analysis report.