STR 3605 Strategy

STR 3605 Strategy

Course code: 
STR 3605
Department: 
Strategy and Entrepreneurship
Credits: 
7.5
Course coordinator: 
Erik Wilberg
Anna Sundberg Swärd
Product category: 
Bachelor
Portfolio: 
Bachelor - Core Courses
Semester: 
2018 Spring
Active status: 
Active
Teaching language: 
Norwegian
Course type: 
One semester
Introduction

The course gives an introduction to strategic perspectives and analyses. Throughout the course students will gain insight in strategic methods and develop an understanding of strategic thinking. The work requires a broad understanding of management and economics and will contribute to a completion of a bachelor program.

Learning outcomes - Knowledge

The course will provide the students with a good understanding of strategic challenges, and be able to identify and analyze which elements are core in the ability of a firm to create strategic value. Students will learn about problems and methods connected with development in different kinds of organizations, small as well as large ones, and in different industries. They will get an understanding of how strategy integrates different knowledge areas, such as business economics, logistics, organization theory and marketing. The course focus on decision making and the use of practical tools in situations with conflicting objectives.

Learning outcomes - Skills

The students will be able to identify and understand the key challenges of a firm, and point out which elements are key in a company's value creation.Students should be able to structure a strategic decision and identify vision and mission statements as well as perform a strategy analysis. They should also be able to identify and discuss implementation issues and and point out management issues between strategy and structure. The students are also required to present a strategic project to a simulated management group or a Board of Directors.

Learning Outcome - Reflection

The students will develop an awareness of the importance of corporate responsibility and how ethics, stakeholder values and value creation connect.

Course content
  • Introducing strategy
  • Basic value creation
  • Resources
  • Activities
  • External analysis
  • Vision and business idea - future possibilities
  • Strategic choices
  • Implementation
  • Strategic organisation
  • Corporate strategy, alliances, mergers and acquisitions
  • International strategy
Learning process and requirements to students

The lectures take place in plenary and consists of lectures, discussions, project work, student presentations and guidance in connection with the project. Students will work individually or in groups of maximum 3. 

Submission of proposed project on relevant learning platform in groups of maximum 3 students.

E-learning
When course is delivered online, lecturer, in cooperation with the Academic Servises Network, will organize an appropriate combination of digital teaching and lectures. Online students are also offered a study guide to contribute to progression and overview. Total recommended time spent for completing the course also applies here.

Software tools
No specified computer-based tools are required.
Additional information

Both examination elements must be passed to obtain final grade in the course. It is possible to retake both exams elements independently.

Qualifications

Higher Education Entrance Qualification.

Required prerequisite knowledge

Basic course at the first two years of the bachelor program.

Exam categoryWeightInvigilationDurationGroupingComment exam
Exam category:
Submission
Form of assessment:
Written submission
Exam code:
STR36051
Grading scale:
ECTS
Grading rules:
Internal examiner with external supervisor
Resit:
Examination every semester
60No1 Semester(s)Group/Individual (1 - 3)The Project work is made up of three elements to be handed in at the same time: 1) An Executive Summary on max to pages A4. 2) A analysis report of 15 pages. 3) A video of max 7 minutes to present the Strategic Project.
Exam category:
Submission
Form of assessment:
Written submission
Exam code:
STR36052
Grading scale:
ECTS
Grading rules:
Internal examiner with external supervisor
Resit:
Examination every semester
40No1 Hour(s)Individual The submission is an individual multiple choice exam which is arranged in DigiEx at the end of the semester.
Exams:
Exam category:Submission
Form of assessment:Written submission
Weight:60
Invigilation:No
Grouping (size):Group/Individual (1-3)
Duration:1 Semester(s)
Comment:The Project work is made up of three elements to be handed in at the same time: 1) An Executive Summary on max to pages A4. 2) A analysis report of 15 pages. 3) A video of max 7 minutes to present the Strategic Project.
Exam code: STR36051
Grading scale:ECTS
Resit:Examination every semester
Exam category:Submission
Form of assessment:Written submission
Weight:40
Invigilation:No
Grouping (size):Individual
Duration:1 Hour(s)
Comment:The submission is an individual multiple choice exam which is arranged in DigiEx at the end of the semester.
Exam code: STR36052
Grading scale:ECTS
Resit:Examination every semester
Exam organisation: 
Ordinary examination
Total weight: 
100
Student workload
ActivityDurationComment
Teaching on Campus
33 Hour(s)
Both classic lectures and webinars
Submission(s)
6 Hour(s)
Project proposal
Student's own work with learning resources
30 Hour(s)
Information retrieval
Student's own work with learning resources
37 Hour(s)
Group work / Assignments
40 Hour(s)
Buildup of presentation and video
Student's own work with learning resources
4 Hour(s)
Analysis of decision problem
Examination
50 Hour(s)
Writing the term paper
Sum workload: 
200

A course of 1 ECTS credit corresponds to a workload of 26-30 hours. Therefore a course of 7,5 ECTS credit corresponds to a workload of at least 200 hours.