STR 3605 Strategy

STR 3605 Strategy

Course code: 
STR 3605
Department: 
Strategy and Entrepreneurship
Credits: 
7.5
Course coordinator: 
Erik Wilberg
Anna Sundberg Swärd
Product category: 
Bachelor
Portfolio: 
Bachelor - Core Courses
Semester: 
2019 Autumn
Active status: 
Active
Teaching language: 
Norwegian
Course type: 
One semester
Introduction

The course gives an introduction to strategic perspectives and analyses. Throughout the course students will gain insight in strategic methods and develop an understanding of strategic thinking. The work requires a broad understanding of management and economics and will contribute to a completion of a bachelor program.

Learning outcomes - Knowledge

The course will provide the students with a good understanding of strategic challenges, and be able to identify and analyze which elements are core in the ability of a firm to create strategic value. Students will learn about problems and methods connected with development in different kinds of organizations, small as well as large ones, and in different industries. They will get an understanding of how strategy integrates different knowledge areas, such as business economics, logistics, organization theory and marketing- as well as issues and considerations related to sustainability. The course focus on decision making and the use of practical tools in situations with conflicting objectives.

Learning outcomes - Skills

The students will be able to identify and understand the key challenges of a firm, and point out which elements are key in a company's value creation.Students should be able to structure a strategic decision and identify vision and mission statements as well as perform a strategy analysis. They should also be able to identify and discuss implementation issues and and point out management issues between strategy and structure. The students are also required to present a strategic project to a simulated management group or a Board of Directors.

General Competence

The students will develop an awareness of the importance of corporate responsibility and how ethics, stakeholder values and value creation connect.

Course content
  • Introducing strategy
  • Basic value creation
  • Resources
  • Activities
  • External analysis
  • Vision and business idea - future possibilities
  • Strategic choices
  • Implementation
  • Strategic organisation
  • Innovation and digitalization
  • Corporate strategy, alliances, mergers and acquisitions
  • International strategy
Teaching and learning activities

The lectures take place in plenary and consists of lectures, discussions, project work, student presentations and guidance in connection with the project. Students will work individually or in groups of maximum 3. 

Submission of proposed project on relevant learning platform in groups of maximum 3 students.

E-learning
In course delivery as online courses, lecturer will, in collaboration with the student administration, organize an appropriate course implementation, combining different learning activities and digital elements on the learning platform. Online students are also offered a study guide that will contribute to progression and overview. Total recommended time spent for completing the course also applies here.

Software tools
No specified computer-based tools are required.
Additional information

Both examination elements must be passed to obtain final grade in the course. It is possible to retake both exams elements independently.

Qualifications

Higher Education Entrance Qualification.

Required prerequisite knowledge

Basic course at the first two years of the bachelor program.

Exam categoryWeightInvigilationDurationSupport materialsGroupingComment exam
Exam category:
Submission
Form of assessment:
Written submission
Exam code:
STR36051
Grading scale:
ECTS
Grading rules:
Internal examiner with external supervisor
Resit:
Examination every semester
60No1 Semester(s)Group/Individual (1 - 3)The Project work is made up of two elements to be handed in at the same time:
1) An analysis report of max 5000 words including Executive Summary of one A4 page.
2) A video of max 5 minutes to argue for the Strategic recommendation with a basis in the analysis report.
Exam category:
Submission
Form of assessment:
Structured test
Exam code:
STR36052
Grading scale:
ECTS
Grading rules:
Internal examiner with external supervisor
Resit:
Examination every semester
40Yes1 Hour(s)
  • No support materials
Individual Individual multiple Choice exam close to the end of the semester.
Exams:
Exam category:Submission
Form of assessment:Written submission
Weight:60
Invigilation:No
Grouping (size):Group/Individual (1-3)
Support materials:
Duration:1 Semester(s)
Comment:The Project work is made up of two elements to be handed in at the same time:
1) An analysis report of max 5000 words including Executive Summary of one A4 page.
2) A video of max 5 minutes to argue for the Strategic recommendation with a basis in the analysis report.
Exam code: STR36051
Grading scale:ECTS
Resit:Examination every semester
Exam category:Submission
Form of assessment:Structured test
Weight:40
Invigilation:Yes
Grouping (size):Individual
Support materials:
  • No support materials
Duration:1 Hour(s)
Comment:Individual multiple Choice exam close to the end of the semester.
Exam code: STR36052
Grading scale:ECTS
Resit:Examination every semester
Type of Assessment: 
Ordinary examination
Total weight: 
100
Workload activityDurationType of durationComment student effort
Teaching33Hour(s)Both classic lectures and webinars
Submission(s)6Hour(s)Project proposal
Self study30Hour(s)Information retrieval
Self study37Hour(s)
Group work / Assignments40Hour(s) Buildup of presentation and video
Self study4Hour(s)Analysis of decision problem
Examination50Hour(s)Writing the term paper
Expected student effort:
Workload activity:Teaching
Duration:33 Hour(s)
Comment:Both classic lectures and webinars
Workload activity:Submission(s)
Duration:6 Hour(s)
Comment:Project proposal
Workload activity:Self study
Duration:30 Hour(s)
Comment:Information retrieval
Workload activity:Self study
Duration:37 Hour(s)
Comment:
Workload activity:Group work / Assignments
Duration:40 Hour(s)
Comment: Buildup of presentation and video
Workload activity:Self study
Duration:4 Hour(s)
Comment:Analysis of decision problem
Workload activity:Examination
Duration:50 Hour(s)
Comment:Writing the term paper
Sum workload: 
200

A course of 1 ECTS credit corresponds to a workload of 26-30 hours. Therefore a course of 7,5 ECTS credit corresponds to a workload of at least 200 hours.