ENT 3501 Business Development I

ENT 3501 Business Development I

Course code: 
ENT 3501
Department: 
Strategy and Entrepreneurship
Credits: 
7.5
Course coordinator: 
Jørgen Veisdal
Course name in Norwegian: 
Forretningsutvikling I
Product category: 
Bachelor
Portfolio: 
Bachelor of Business Development and Entrepreneurship - Programme Courses
Semester: 
2025 Spring
Active status: 
Active
Level of study: 
Bachelor
Teaching language: 
Norwegian
Course type: 
One semester
Introduction

This is a practical course where students are taught how to find business ideas, conduct feasibility studies, work on problem solving and idea development. By working in teams the students will by the end of the semester deliver a business plan for an idea of their own choosing and pitch the idea orally in front of an audience.

Attendance in lectures and work beyond classes is expected.

Learning outcomes - Knowledge
  • An elementary understanding of the resource-based view
  • An elementary understanding of theory and practice related to starting and running start-up companies
  • An elementary understanding of various ideas, theories and frameworks related to feasibility studies and business development for new ventures
Learning outcomes - Skills
  • Evaluate and conclude about the market potential of a business idea
  • Gain experience with identifying and contacting relevant stakeholders and acquiring and structuring primary data obtained through interviews;
  • Gain experience with acquiring secondary data
  • Gain experience with teamwork and networking
  • Be able to construct and present a business idea in writing and orally
  • Be able to write a business plan summarizing findings made through collecting data from primary- and secondary sources
  • Be able to conceptualize relevant phenomena within entrepreneurship and business development through the application of relevant theory
General Competence

During the course, the students will gain real world experience related to the testing and evaluation of business ideas and the idea of starting a new venture. Herein, the ability to critically reflect over market-, societal and financial consequences related to each step of the commercialization process. Communication within each team and towards external stakeholders, trial-and-error in practice and reflection is central to the course.

Course content
  1. Introduction 
  2. Value proposition
  3. Resources
  4. Team and networking
  5. Corporate forms
  6. Customers and segmentation
  7. Marketing and sales
  8. Key performance indicators (KPIs)
  9. Negotiations
  10. Financials
Teaching and learning activities

Classroom activities will consist of lectures and workshops. Between lectures students are expected to organize their own work on both the individual and the group based exam.

Emphasis will be placed on attendance and participation.

Software tools
No specified computer-based tools are required.
Qualifications

Higher Education Entrance Qualification

Disclaimer

Deviations in teaching and exams may occur if external conditions or unforeseen events call for this.

Required prerequisite knowledge

'ENT 3400 Introduction to Entrepreneurship' or equivalent is recommended

Mandatory courseworkCourseworks givenCourseworks requiredComment coursework
Mandatory211) Oral presentation of the business idea in front of an audience 2) Oral presentation of the business idea recorded on video and uploaded to the It's Learning course room
Mandatory coursework:
Mandatory coursework:Mandatory
Courseworks given:2
Courseworks required:1
Comment coursework:1) Oral presentation of the business idea in front of an audience 2) Oral presentation of the business idea recorded on video and uploaded to the It's Learning course room
Assessments
Assessments
Exam category: 
Submission
Form of assessment: 
Submission PDF
Exam/hand-in semester: 
First Semester
Weight: 
60
Grouping: 
Group/Individual (1 - 5)
Duration: 
1 Semester(s)
Comment: 
All exams must be passed to obtain a final grade in the course.
Exam code: 
ENT 35017
Grading scale: 
ECTS
Resit: 
Examination every semester
Exam category: 
Submission
Form of assessment: 
Submission PDF
Exam/hand-in semester: 
First Semester
Weight: 
40
Grouping: 
Individual
Duration: 
1 Semester(s)
Comment: 
All exams must be passed to obtain a final grade in the course.
Exam code: 
ENT 35018
Grading scale: 
ECTS
Resit: 
Examination every semester
Type of Assessment: 
Ordinary examination
All exams must be passed to get a grade in this course.
Total weight: 
100
Student workload
ActivityDurationComment
Teaching
28 Hour(s)
Feedback activities and counselling
14 Hour(s)
Student's own work with learning resources
158 Hour(s)
Sum workload: 
200

A course of 1 ECTS credit corresponds to a workload of 26-30 hours. Therefore a course of 7,5 ECTS credit corresponds to a workload of at least 200 hours.