ENT 3501 Business Development I
ENT 3501 Business Development I
This is a practical course where students are taught how to find business ideas, conduct feasibility studies, work on problem solving and idea development. By working in teams the students will by the end of the semester deliver a business plan for an idea of their own choosing and pitch the idea orally in front of an audience.
Attendance in lectures and work beyond classes is expected.
- An elementary understanding of the resource-based view
- An elementary understanding of theory and practice related to starting and running start-up companies
- An elementary understanding of various ideas, theories and frameworks related to feasibility studies and business development for new ventures
- Evaluate and conclude about the market potential of a business idea
- Gain experience with identifying and contacting relevant stakeholders and acquiring and structuring primary data obtained through interviews;
- Gain experience with acquiring secondary data
- Gain experience with teamwork and networking
- Be able to construct and present a business idea in writing and orally
- Be able to write a business plan summarizing findings made through collecting data from primary- and secondary sources
- Be able to conceptualize relevant phenomena within entrepreneurship and business development through the application of relevant theory
During the course, the students will gain real world experience related to the testing and evaluation of business ideas and the idea of starting a new venture. Herein, the ability to critically reflect over market-, societal and financial consequences related to each step of the commercialization process. Communication within each team and towards external stakeholders, trial-and-error in practice and reflection is central to the course.
- Introduction
- Value proposition
- Resources
- Team and networking
- Corporate forms
- Customers and segmentation
- Marketing and sales
- Key performance indicators (KPIs)
- Negotiations
- Financials
Classroom activities will consist of lectures and workshops. Between lectures students are expected to organize their own work on both the individual and the group based exam.
Emphasis will be placed on attendance and participation.
Higher Education Entrance Qualification
Disclaimer
Deviations in teaching and exams may occur if external conditions or unforeseen events call for this.
'ENT 3400 Introduction to Entrepreneurship' or equivalent is recommended
| Mandatory coursework | Courseworks given | Courseworks required | Comment coursework |
|---|---|---|---|
| Mandatory | 2 | 1 | 1) Oral presentation of the business idea in front of an audience 2) Oral presentation of the business idea recorded on video and uploaded to the It's Learning course room |
| Assessments |
|---|
Exam category: Submission Form of assessment: Submission PDF Exam/hand-in semester: First Semester Weight: 60 Grouping: Group/Individual (1 - 5) Duration: 1 Semester(s) Comment: All exams must be passed to obtain a final grade in the course. Exam code: ENT 35017 Grading scale: ECTS Resit: Examination every semester |
Exam category: Submission Form of assessment: Submission PDF Exam/hand-in semester: First Semester Weight: 40 Grouping: Individual Duration: 1 Semester(s) Comment: All exams must be passed to obtain a final grade in the course. Exam code: ENT 35018 Grading scale: ECTS Resit: Examination every semester |
All exams must be passed to get a grade in this course.
| Activity | Duration | Comment |
|---|---|---|
Teaching | 28 Hour(s) | |
Feedback activities and counselling | 14 Hour(s) | |
Student's own work with learning resources | 158 Hour(s) |
A course of 1 ECTS credit corresponds to a workload of 26-30 hours. Therefore a course of 7,5 ECTS credit corresponds to a workload of at least 200 hours.