PRK 3515 Applied Rhetoric

PRK 3515 Applied Rhetoric

Course code: 
PRK 3515
Department: 
Communication and Culture
Credits: 
7.5
Course coordinator: 
Ratna Elisabet Kamsvåg
Product category: 
Bachelor
Portfolio: 
Bachelor of Communication Management - Programme Course
Semester: 
2018 Spring
Active status: 
Active
Teaching language: 
Norwegian
Course type: 
One semester
Introduction

Every organisation depends on having an awareness of what and how they communicate, in order to influence the way they are received. This course will teach students about rhetoric, so that they can apply relevant methods and principles to any communication situation. Content of the course will include research in rhetoric, theory as well as criticism. Students will be introduced to basic principles of the field, enabling them to analyse and design texts and messages for different contexts and specific situations.

Learning outcomes - Knowledge

Students who complete the course will have a thorough understanding of rhetorical analysis, and learn to adapt communicative actions for specific tasks. They should understand typical situations and strategies, and be able to critically analyse and evaluate, using their conclusions to propose measures and help their organisations or clients to use a clear, appropriate and effective language.

Learning outcomes - Skills

After completing the course students will be able to:

  • Identify a rhetorical situation and map possible options
  • Utilize rhetorical thinking in the analysis of internal and external materials, as well as applying the knowledge in their own copy writing
  • Understand and see the nuances between internal and external public role
  • Adapt communication to relevant channels and genres
  • Deal with context on both macro and micro levels
  • Describe the relationship between form and content
  • Explain the interaction between organizational rhetoric and everyday public discourse
  • Display self adaptation or development of new approaches in communication challenges
Learning outcomes - Reflection
  • Students who complete this course will develop an understanding of a rhetorical mindset, including ethics and action as important perspectives in all communicative activity.
Course content
  • Organizations and rhetoric in contemporary culture
  • Identification of strategies in organizational rhetoric
  • Rhetorical situations in organizations
  • Critical approaches to organizational rhetoric
  • Evaluating and critiquing organizational rhetoric
  • Identity creation and maintenance rhetoric
  • Rhetoric and issues
  • Rhetoric and organizational risk
  • Crisis rhetoric
  • Organizational rhetoric for internal audiences
Learning process and requirements to student

The teaching is based on the curriculum literature for the course, but also based on contemporary and local examples. This topic requires active participation.

This is a course with continuous assessment (several exam components) and one final exam code. Each exam component is graded by using points on a scale from 0-100. The components will be weighted together according to the information in the course description in order to calculate the final letter grade for the examination code (course). Students who fail to participate in one/some/all exam elements will get a lower grade or may fail the course. You will find detailed information about the point system and the cut off points with reference to the letter grades when the course start.

At re-sit all exam components must, as a main rule, be retaken during next scheduled course.

Software tools
No specified computer-based tools are required.
Qualifications

Higher Education Entrance Qualification.

Required prerequisite knowledge

No particular prerequisites are required.

Exam categoryWeightInvigilationDurationSupport materialsGroupingComment exam
Exam category:
Activity
Form of assessment:
Presentation
Exam code:
PRK35151
Grading scale:
Point scale
Grading rules:
Internal examiner with external supervisor
Resit:
All components must, as a main rule, be retaken during next scheduled course
10No30 Minute(s)Group (2 - 2)In groups of two the students will conduct an oral presentation in the class. The presentation must be based on one example of subject-related material. Questions form the lecturer and fellow students will follow. However, it's the group's own responsibility to initiate such dialogue with the class after the presentation. Both team members must be present during the presentation.
Exam category:
Submission
Form of assessment:
Written submission
Exam code:
PRK35151
Grading scale:
Point scale
Grading rules:
Internal examiner with external supervisor
Resit:
All components must, as a main rule, be retaken during next scheduled course
60No1 Semester(s)Group (3 - 4)Project paper
Exam category:
Submission
Form of assessment:
Written submission
Exam code:
PRK35151
Grading scale:
Point scale
Grading rules:
Internal examiner with external supervisor
Resit:
All components must, as a main rule, be retaken during next scheduled course
30Yes3 Hour(s)
  • No support materials
Individual
Exams:
Exam category:Activity
Form of assessment:Presentation
Weight:10
Invigilation:No
Grouping (size):Group (2-2)
Support materials:
Duration:30 Minute(s)
Comment:In groups of two the students will conduct an oral presentation in the class. The presentation must be based on one example of subject-related material. Questions form the lecturer and fellow students will follow. However, it's the group's own responsibility to initiate such dialogue with the class after the presentation. Both team members must be present during the presentation.
Exam code:PRK35151
Grading scale:Point scale
Resit:All components must, as a main rule, be retaken during next scheduled course
Exam category:Submission
Form of assessment:Written submission
Weight:60
Invigilation:No
Grouping (size):Group (3-4)
Support materials:
Duration:1 Semester(s)
Comment:Project paper
Exam code:PRK35151
Grading scale:Point scale
Resit:All components must, as a main rule, be retaken during next scheduled course
Exam category:Submission
Form of assessment:Written submission
Weight:30
Invigilation:Yes
Grouping (size):Individual
Support materials:
  • No support materials
Duration:3 Hour(s)
Comment:
Exam code:PRK35151
Grading scale:Point scale
Resit:All components must, as a main rule, be retaken during next scheduled course
Exam organisation: 
Continuous assessment
Grading scale: 
ECTS
Total weight: 
100
Workload activityDurationType of durationComment student effort
Teaching36Hour(s)
Other in classroom6Hour(s) Group work (with supervision)
Prepare for teaching28Hour(s)
Self study70Hour(s)Included exam preparation and exam.
Submission(s)60Hour(s) Project paper
Expected student effort:
Workload activity:Teaching
Duration:36 Hour(s)
Comment:
Workload activity:Other in classroom
Duration:6 Hour(s)
Comment: Group work (with supervision)
Workload activity:Prepare for teaching
Duration:28 Hour(s)
Comment:
Workload activity:Self study
Duration:70 Hour(s)
Comment:Included exam preparation and exam.
Workload activity:Submission(s)
Duration:60 Hour(s)
Comment: Project paper
Sum workload: 
200

A course of 1 ECTS credit corresponds to a workload of 26-30 hours. Therefore a course of 7,5 ECTS credit corresponds to a workload of at least 200 hours.

Talis literature

Obligatorisk/Compulsory

Book
Authors/Editors År Tittel Edition Publisher StudentNote
Kjeldsen, Jens 2015 Retorikk i vår tid: en innføring i moderne retorisk teori 5. oppl Spartacus, Scandinavian Academic Press (Planlagt ny bok "Bare retorikk" kommer ikke ut til kursstart, pensumboken er derfor endret tilbake slik det var våren 2017. 06.11.17)
Document
Authors/Editors År Tittel Edition Publisher StudentNote
  2017 Artikkelsamling PRK 3515 Anvendt retorikk   Handelshøyskolen BI  

Anbefalt/Recommended

Book
Authors/Editors År Tittel Edition Publisher StudentNote
Goffman, Erving; Risvik, Karianne; Risvik, Kjell 1992 Vårt rollespill til daglig: en studie i hverdagslivets dramatikk Ny utg Pax  
Hoffman, Mary F.; Ford, Debra J. cop. 2010 Organizational rhetoric: situations and strategies   SAGE