APPLIES TO ACADEMIC YEAR 2016/2017
PRK 3515 Applied Rhetoric
Responsible for the course
Ratna Elisabet Kamsvåg
Department of Communication and Culture
According to study plan
Language of instruction
Every organisation is depending on having an awareness of what and how they communicate, in order to influence the way they are received and interpreted. This course will teach students about rhetoric, so that they can apply relevant methods and principles in any communication situation, based on the rhetorical way of thinking. They will be introduced to research of rhetoric, theory and criticism; all basic knowledge in order to analyse and design texts and messages for different contexts and specific situations. For instance there might be organisations in need of developing and maintaining identity, manage communication related to challenges, risks and crises or even communicating with employees.
Students who complete the course earn a thorough understanding of rhetorical analysis, and learn to adapt communicative actions for specific tasks. They should understand typical situations and strategies, be able to critically analyze and evaluate, using their conclusions to propose measures and help their organisations or clients to use a clear, appropriate and effective language.
After completing the course students will be able to:
- Identifying a rhetorical situation and mapping the options
- Utilize rhetorical thinking in the analysis of internal and external materials, as well as applying the knowledge in their own copy writing
- Understand and see the nuances between internal and external public role
- Adapt communication to relevant channels and genres
- Dealing with context on both macro and micro level
- Describe community between form and content
- Explain the interaction between organizational rhetoric and everyday public discourse
- Self adaptation or development of new approaches in the communication challenges
Students who complete this course will develop an understanding of the rhetorical mindset, including ethics and action as important perspectives in all communicative activity.
Students should have the course Influence and persuasion first.
Kjeldsen, Jens E. 2015. Retorikk i vår tid : en innføring i moderne retorisk teori. 2. utg. Spartacus
Svennevig, Jan. 2009. Språklig samhandling : innføring i kommunikasjonsteori og diskursanalyse. 2. utg. Cappelen akademisk forlag. Kapittel 5 (side 143 - 173)
Bitzer, L. F. 1968. Det retoriske situation. Rhetorica Scandinavica. 3
Rosengren, Mats. 1998. Doxa och den nya retorikens kunskapssyn. Rhetorica Scandinavica. 8
Goffman, Erving. 1992. Vårt rollespill til daglig : et studie i hverdagslivets dramatikk. Pax
Hoffman, Mary F. and Debra J. Ford. 2010. Organizational rhetoric : situations and strategies. Sage
- Organizations and rhetoric in contemporary culture
- Identifying rhetorical strategies in organizational rhetoric
- Rhetorical situations in organizations
- Critical approaches to organizational rhetoric
- Evaluating and critiquing organizational rhetoric
- Identity creation and maintenance rhetoric
- Rhetoric about issues
- Rhetoric about organizational risk
- Crisis rhetoric
- Organizational rhetoric for internal audiences
Student should be able to use basic text programs.
Learning process and workload
Recommended workload in hours:
Use of hours
|Participation in lectures||
|Group work (with supervision)||
|Preparation for lectures||
|Home work and reading||
|Exam preparation and exam||
|Total recommended use of hours||
The final grade in the course is based on following activities and weighting:
Part 1) Students will present in groups of 2 to the entire class. Both group members must be present for the presentation. Pass/fail
Part 2) Group project paper, accounts for 60 % of the final grade. The project paper must be done in a group, the group shall consist of 3 - 4 students, any student wishing to work alone must get special permission from the lecturer
Part 3) A three (3) hour written examination accounts for 40 % of the final grade.
PRK 35151 Process evaluation accounts for 100 % of the final grade in 3515 Applied Rhetoric, 7,5 credits.
Examination support materials
No aids for the written exam
All aids acceptable for the project paper.
A re-sit is held in connection with the next scheduled examination in the course.
Students who are taking new examination must take the course all over including all parts of evaluation.