KLS 3501 Digitalization in Creative Industry

KLS 3501 Digitalization in Creative Industry

Course code: 
KLS 3501
Communication and Culture
Course coordinator: 
Anne-Britt Gran
Course name in Norwegian: 
Digitalisering i kreativ næring
Product category: 
Bachelor of Creative Industries Management - Programme Courses
2023 Autumn
Active status: 
Level of study: 
Teaching language: 
Course type: 
One semester

This course takes up the challenges and possibilities for creative industry as a result of digitalization. The use of digital technology has broad consequences with regard to how content is created, diffused and experienced. Digitalisation also creates new possibilities and challenges for financing, communication and marketing in creative industries. In the course, emphasis is put on students developing an understanding of the questions facing creative industries as a result of digitalization. Emphasis is put on students being able to develop an understanding of the main challenges creative industry faces as a result of digitalization and the skills it requires to use digital tools.

Learning outcomes - Knowledge

Students will acquire an understanding of what digital technology is and how digitalization creates new conditions for creative industries and opens up for possibilities and challenges with regard to how you can operate in different parts of the creative industry value chain.

Learning outcomes - Skills

Students shall develop skills in using digital tools in creative industries, such as in marketing creative products and services through the use of social media, financing projects through crowdfunding and using data analytics.

General Competence

Students shall develop their ability to reflect upon what the use of digital tools means in a social perspective and to better understand ethical issues that arise in the wake of the digitalization of creative industry.

Course content
  • How to understand digitalization – historically and at present  
  • Big data, algorithms, new platforms and how they can be used in creative industries
  • Digital business structures and business models  
  • Use of social media and digital marketing in creative industry
  • Big data and algorithms in a social perspective
  • Ethics and the net
Teaching and learning activities

30 hours of teaching will be provided. As a part of the learning process, students will present a project for the class. Counseling will be provided for the project in connection with the lectures.

Software tools
No specified computer-based tools are required.

Higher Education Entrance Qualification


Deviations in teaching and exams may occur if external conditions or unforeseen events call for this.

Required prerequisite knowledge


Exam categoryWeightInvigilationDurationGroupingComment exam
Exam category:
Form of assessment:
Written submission
Exam code:
KLS 35011
Grading scale:
Grading rules:
Internal examiner
Examination when next scheduled course
100No1 Semester(s)Group (2 - 3)
Exam category:Submission
Form of assessment:Written submission
Grouping (size):Group (2-3)
Duration:1 Semester(s)
Exam code:KLS 35011
Grading scale:ECTS
Resit:Examination when next scheduled course
Type of Assessment: 
Ordinary examination
Total weight: 
Student workload
30 Hour(s)
Feedback activities and counselling
12 Hour(s)
Prepare for teaching
46 Hour(s)
Student's own work with learning resources
52 Hour(s)
60 Hour(s)
Exam/work with the term-project
Sum workload: 

A course of 1 ECTS credit corresponds to a workload of 26-30 hours. Therefore a course of 7,5 ECTS credit corresponds to a workload of at least 200 hours.