ENT 3400 Introduction to entrepreneurship

ENT 3400 Introduction to entrepreneurship

Course code: 
ENT 3400
Strategy and Entrepreneurship
Course coordinator: 
Tor Haugnes
Course name in Norwegian: 
Introduksjon til entreprenørskap
Product category: 
Bachelor of Business Development and Entrepreneurship - Programme Courses
2018 Autumn
Active status: 
Level of study: 
Teaching language: 
Course type: 
One semester

The course will give the students an overview of the field of entrepreneurship and the role of entrepreneurial ventures in society. In addition to lectures, the students will meet entrepreneurs and other players with a role in entrepreneurial processes, and make reports and presentations of this. The business plan and the 'opportunity business model' will be introduced as tools for business development.

The course will go more in-depth on developing business ideas, with focus on conceptualization and commercialization. How business ideas and opportunities are found and developed into a company. A central topic in his course is commercialization, with a focus on how business ideas are conceptualized and transformed to demanded products. Design and ethics are included as elements in product development. Lastly, sales, organization of sales, and the problem of launching radically new products and participate in shaping new markets will be discussed.

Learning outcomes - Knowledge

It is a goal that the student achieve an overview of the field of entrepreneurship in theory and practice. It is a goal that the student will be capable of explaining central topics and concepts in entrepreneurship theory, with particular focus on the role of the entrepreneur, and on development and commercialization of business ideas. Furthermore, the students are supposed to gain knowledge about innovation systems (geographical, industrial, and cultural factors), and the role of the entrepreneur in these. The student will knowledge about central actors in entrepreneurial networks; sources of knowledge, financing, and realization of start-ups.

Learning outcomes - Skills

It is a goal that the students achieve basic skills in developing and evaluating business ideas and concepts, and in using the business plan and 'the opportunity business model' as tools in entrepreneurial processes.

Learning Outcome - Reflection

During the course, the students are supposed to develop an understanding of entrepreneurship in society and in the economy; including economic development, welfare, and ethics. Furthermore, the students should develop their own reflection related to ethical sides of developing business ideas.

Course content
  • Introduction to entrepreneurship
  • Development and evaluation of business ideas
  • Introduction to business plans and business models
  • Pitching, theoretical and practical
  • Resources, networks and management of team
  • Commercialization, market adaptation and sales
  • Key processes: operations and technologies
  • Financing new ventures
  • Players in the entrepreneurial process
  • Introduction to Entrepreneurship vs Intrapreneurship
  • Entrepreneurship and the role of small businesses in society. Economic, social, historical and political perspectives
  • Social entrepreurship
  • The entrepreneur: lonely hero or visionary teamwork?
Learning process and requirements to students

The course consists a total of 27 hours of lectures. In addition, there are group discussions, business studies, and other student activities. The teaching will be put up with a high level of interactivity, through meetings with companies, group work, presentations and discussions. Through exchanges between lectures, discussions, and practical experiences, you will get a vivid picture of the subject's particularities and challenges.

The teaching is given with a number of lectures and guest lectures (entrepreneurs and assistants), while a substantial part of the teaching time will be work with the students' assignments: presentations, counseling, discussion, field work

Software tools
No specified computer-based tools are required.
Additional information



Higher Education Entrance Qualification.

Required prerequisite knowledge

No particular prerequisites

Exam category: 
Form of assessment: 
Written submission
Group/Individual (1 - 5)
1 Semester(s)
Group-based submission of
-a business plan (12 pages)
-an interview of an entrepreneur with discussion of a theory question (5 pages)

Both written and oral exam must be passed to obtain final grade in the course.
Exam code: 
Grading scale: 
Examination every semester
Exam category: 
Form of assessment: 
Group/Individual (1 - 5)
30 Minute(s)
Oral exam, after the hand-in of the business plan

Both written and oral exam must be passed to obtain final grade in the course.
Exam code: 
Grading scale: 
Examination every semester
Exam organisation: 
Ordinary examination
All exams must be passed to get a grade in this course.
Total weight: 
Student workload
27 Hour(s)
Prepare for teaching
45 Hour(s)
Group work / Assignments
25 Hour(s)
Field work/report (groups)
Group work / Assignments
50 Hour(s)
Development of business plan/business model (groups)
Group work / Assignments
25 Hour(s)
Individual study and study groups
Student's own work with learning resources
28 Hour(s)
Sum workload: 

A course of 1 ECTS credit corresponds to a workload of 26-30 hours. Therefore a course of 7,5 ECTS credit corresponds to a workload of at least 200 hours.