DIG 3400 Digital transformation and innovation

DIG 3400 Digital transformation and innovation

Course code: 
DIG 3400
Department: 
Marketing
Credits: 
7.5
Course coordinator: 
Hannah Snyder
Peder Inge Furseth
Course name in Norwegian: 
Digital transformasjon og innovasjon
Product category: 
Bachelor
Portfolio: 
Bachelor of Digital Communication and Marketing - Programme Courses
Semester: 
2019 Autumn
Active status: 
Active
Level of study: 
Bachelor
Teaching language: 
Norwegian
Course type: 
One semester
Introduction

The course is about how technology and digitalization affect the relationship between companies and customers. The course will focus on the consequences that digitalization have communication, retail and customer experiences. An important goal in the course is for students to understand how technology solves new customer needs and creates new business opportunities.

There are 4 main themes in the course:

  • Digital transformation
  • Innovation in services
  • Digital customer journeys and customer experiences
  • Business models
Learning outcomes - Knowledge
  • Can account for key perspectives on digital transformation
  • Understand how service innovation differs from product innovation, and see the importance of service innovation for the customers’ value creation
  • Understand the importance of digital customer journeys and customer experiences in value creation
  • Have knowledge of important types of business models
Learning outcomes - Skills
  • Understand what a digital transformation is
  • Can create or develop a new service
  • Can map and create a digital customer journey and digital customer experiences
  • Can develop a business model for a digital service
  • Can collaborate with others and actively share the acquired knowledge
General Competence

Understand why it is important for companies and organizations to implement a digital transformation

Course content
  • Digital transformation
  • Innovation in services
  • Digital customer journeys and customer experiences
  • Business models
Software tools
No specified computer-based tools are required.
Qualifications

Higher Education Entrance Qualification.

Required prerequisite knowledge

No special prior knowledge is required.

Mandatory courseworkCourseworks givenCourseworks requiredComment coursework
Mandatory32
Mandatory coursework:
Mandatory coursework:Mandatory
Courseworks given:3
Courseworks required:2
Comment coursework:
Exam categoryWeightInvigilationDurationGroupingComment exam
Exam category:
Submission
Form of assessment:
Written submission
Exam code:
DIG 34001
Grading scale:
ECTS
Grading rules:
Internal and external examiner
Resit:
Examination every semester
100No72 Hour(s)Group/Individual (1 - 3)There are also be 3 assignments in the course, of which 2 must be approved.
Exams:
Exam category:Submission
Form of assessment:Written submission
Weight: 100
Invigilation:No
Grouping (size):Group/Individual (1-3)
Duration:72 Hour(s)
Comment:There are also be 3 assignments in the course, of which 2 must be approved.
Exam code: DIG 34001
Grading scale:ECTS
Resit:Examination every semester
Type of Assessment: 
Ordinary examination
Total weight: 
100
Student workload
ActivityDurationComment
Teaching
36 Hour(s)
Prepare for teaching
40 Hour(s)
Student's own work with learning resources
74 Hour(s)
Submission(s)
50 Hour(s)
Sum workload: 
200

A course of 1 ECTS credit corresponds to a workload of 26-30 hours. Therefore a course of 7,5 ECTS credit corresponds to a workload of at least 200 hours.