DIG 3400 Digital Transformation and Innovation
DIG 3400 Digital Transformation and Innovation
The course is about how technology and digitalization affect the relationship between companies and customers. The course will focus on the consequences that digitalization has on communication, retail and customer experiences. An important goal in the course is for students to understand how technology solves new customer needs and creates new business opportunities.
There are 4 main themes in the course:
- Digital transformation
- Innovation in services
- Digital customer journeys and customer experiences
- Business models
- Can account for key perspectives on digital transformation
- Understand how service innovation differs from product innovation, and see the importance of service innovation for the customers’ value creation
- Understand the importance of digital customer journeys and customer experiences in value creation
- Have knowledge of important types of business models
- Understand what a digital transformation is
- Can create or develop a new service
- Can map and create a digital customer journey and digital customer experiences
- Can develop a business model for a digital service
- Can collaborate with others and actively share the acquired knowledge
Understand why it is important for companies and organizations to implement a digital transformation
- Digital transformation
- Innovation in services
- Digital customer journeys and customer experiences
- Business models
There are also 5 courseworks in the course, of which 3 must be approved.
Students that have not gotten approved the coursework requirements, must re-take the exercises during the next scheduled course.
Students that have not passed the written examination or who wish to improve their grade may re-take the examination in connection with the next scheduled examination.
Higher Education Entrance Qualification
Disclaimer
Deviations in teaching and exams may occur if external conditions or unforeseen events call for this.
No special prior knowledge is required.
| Mandatory coursework | Courseworks given | Courseworks required | Comment coursework |
|---|---|---|---|
| Mandatory | 5 | 3 |
| Assessments |
|---|
Exam category: Submission Form of assessment: Written submission Invigilation Weight: 100 Grouping: Individual Support materials:
Duration: 5 Hour(s) Comment: There are also 5 courseworks in the course, of which 3 must be approved. Exam code: DIG 34001 Grading scale: ECTS Resit: Examination every semester |
| Activity | Duration | Comment |
|---|---|---|
Teaching | 36 Hour(s) | |
Prepare for teaching | 40 Hour(s) | |
Student's own work with learning resources | 74 Hour(s) | |
Submission(s) | 50 Hour(s) |
A course of 1 ECTS credit corresponds to a workload of 26-30 hours. Therefore a course of 7,5 ECTS credit corresponds to a workload of at least 200 hours.