APPLIES TO ACADEMIC YEAR 2016/2017
STR 1301 Strategy I
Responsible for the course
Department of Strategy
According to study plan
Language of instruction
This is a one-semester introductory course in strategy.
The students should know the key models, frameworks and theories related to strategy analysis and choice. This course aims to give the students an understanding of strategy at various levels.
From a business perspective the students should be able to conduct a strategic analysis and make sensible strategic decisions based on the analysis being done.
The students should be able to critically reflect on the models, framework and theories.
First and second year of the Bachelor’s Programme in Business and Economics ("siviløkonomstudiet") or equivalent
Fjeldstad, Øystein D. og Randi Lunnan, red. 2014. Strategi. Fagbokforlaget. (Kapittel 1 - 9 og 12)
Collection of articles:
Erik Aadland. Artikkelsamling til STR 1301 Strategi I. Oversikt over artikler som inngår i artikkelsamlingen publiseres på Itslearning ved semesterstart.
- What is strategy?
- Strategic analysis (external and internal)
- Strategy at various levels
- Strategic content
- Strategic choices and methods
- International strategies
No specified computer-based tools are required.
Learning process and workload
The course consist 45 hours of lecture, cases and exercises.
Recommended use of hours:
use of hours
|Lectures including cases and exercises.||
|Preparations, literature and assignments||
|Final assignment (Take home exam)||
|Anbefalt tidsbruk totalt||
A 3 hours written individual examination
STR 13011 - 3-hours written examination counts 100% of the grade in STR 1301 Strategy I, 7,5 studiepoeng.
Examination support materials
No support materials are allowed.
A re-sit is possible in the next autumn semester.
© Copyright BI Norwegian Business School