RLS 3674 Destination Management

APPLIES TO ACADEMIC YEAR 2012/2013

RLS 3674 Destination Management

Responsible for the course
Georg Kamfjord

Department
Department of Innovation and Economic Organisation

Term
According to study plan

ECTS Credits
7,5

Language of instruction
Norwegian

Introduction
Destinations are the ultimate holistic tourism product. This means that all kinds of knowledge come into consideration while dealing with different tasks and challenges. Thus this course has a main focus on interdisciplinary work and "seeing it all together" when it comes to stakeholders, products and markets in different types of destinations.

    Learning outcome
    Acquired knowledge
    The students shall acquire a basic understanding and knowledge of the most critical aspects of destination development and management at different geographical and organizational levels. The students shall also understand the effects of implementing sustainability to destinations, and the challenges connected with running network organizations.

    Acquired skills
    The students shall acquire skills in making development and marketing plans for destinations, conduct stakeholder and resource analysis and be familiar with project management and the creation of networks. The students will have to show knowledge and use of general tourism and management theories from previous courses

    Reflection
    The students shall develop a thorough understanding of the interdisciplinary character of tourism in general and destinations in particular. In particular this relates to all aspect of the sustainable destination where respect for other professions will be crucial.

    Prerequisites
    Completion of all programme courses in tourism, semester 1-5, are required

    Compulsory reading
    Books:
    Ritchie, J.R. Brent and Geoffrey I. Crouch. 2003. The competitive destination : a sustainible tourism perspective. CABI Publishing

    Collection of articles:
    Georg Kamfjord. 2011. Artikler til "Destinasjonsledelse". Lagt ut på It's learning

    Recommended reading
    Books:
    Kamfjord, Georg. 2011. Det helhetlige reiselivsproduktet. Fagspesialisten

    Course outline
    • Introduction to destination concepts, competitiveness and sustainability.
    • The competitive destination – phenomena, structure and strategy.
    • Value creation at destination level.
    • Resources and support activities at destination level in view of competitiveness.
    • Destination development?
    • Destination marketing and distribution
    • Branding the destination.
    • Managing network organizations

    Computer-based tools
    No specified computer-based tools are required.

    Learning process and workload
    The course consists of lectures, talks, excursions, student presentations and various forms of guidance and feedback. Students are expected to be well-prepared for class and to participate in what has been planned and agreed on in the detailed syllabus distributed at the beginning of the semester.

    Recommended workload in hours
    Activity
    Workload
    Class participation
    36
    Coursework assignments
    40
    Preparation for class and the examination, literature studies
    97
    Self-tuition, study groups
    23
    Examination
    4
    Total recommended workload
    200


      Examination
      The evaluation is based on the term paper (30 %) and a four hours individual written evaluation at the end of the term (70 %).

      Examination code(s)
      RLS 36741 – Term paper – accounts 30 % of the final grade in the course RLS 3674 Destination Management, 7.5 credits.
      RLS 36742 - Written exam – accounts 70 % of the final grade in the course RLS 3674 Destination Management, 7.5 credits.

      Examination support materials
      Term paper: All support materials are allowed.
      Written examination: No support materials are allowed.

      Re-sit examination
      A new term paper may be completed in connection with the next scheduled course.
      A re-sit for the written examination is held every term.

      Additional information

      Semester

      Oversettelser