RLS 3674 Destination Management - RE-SIT EXAMINATION
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APPLIES TO ACADEMIC YEAR 2015/2016 Norwegian version |
RLS 3674 Destination Management - RE-SIT EXAMINATION
Responsible for the course
Georg Kamfjord
Department
Department of Innovation and Economic Organisation
Term
According to study plan
ECTS Credits
7,5
Language of instruction
Norwegian
Introduction
Destinations are the ultimate holistic tourism product. This means that all kinds of knowledge come into consideration while dealing with different tasks and challenges. Thus this course has a main focus on interdisciplinary work and "seeing it all together" when it comes to stakeholders, products and markets in different types of destinations.
Learning outcome
Acquired knowledge
The students shall acquire a basic understanding and knowledge of the most critical aspects of destination development and management at different geographical and organizational levels. The students shall also understand the effects of implementing sustainability to destinations, and the challenges connected with running network organizations.
Acquired skills
The students shall acquire skills in making development and marketing plans for destinations, conduct stakeholder and resource analysis and be familiar with project management and the creation of networks. The students will have to show knowledge and use of general tourism and management theories from previous courses
Reflection
The students shall develop a thorough understanding of the interdisciplinary character of tourism in general and destinations in particular. In particular this relates to all aspect of the sustainable destination where respect for other professions will be crucial.
Prerequisites
Completion of all programme courses in tourism, semester 1-5, are required
Compulsory reading
Books:
Ritchie, J.R. Brent and Geoffrey I. Crouch. 2003. The competitive destination : a sustainible tourism perspective. CABI Publishing
Collection of articles:
Georg Kamfjord. 2011. Artikler til "Destinasjonsledelse". Lagt ut på Itslearning
Recommended reading
Books:
Kamfjord, Georg. 2011. Det helhetlige reiselivsproduktet. Fagspesialisten
Course outline
- Introduction to destination concepts, competitiveness and sustainability.
- The competitive destination – phenomena, structure and strategy.
- Value creation at destination level.
- Resources and support activities at destination level in view of competitiveness.
- Destination development?
- Destination marketing and distribution
- Branding the destination.
- Managing network organizations
Computer-based tools
No specified computer-based tools are required.
Learning process and workload
The course consists of lectures, talks, excursions, student presentations and various forms of guidance and feedback. Students are expected to be well-prepared for class and to participate in what has been planned and agreed on in the detailed syllabus distributed at the beginning of the semester.
Recommended workload in hours:
Activity | Workload |
Class participation | 36 |
Coursework assignments | 40 |
Preparation for class and the examination, literature studies | 97 |
Self-tuition, study groups | 23 |
Examination | 4 |
Total recommended workload | 200 |
Examination
The evaluation is based on the term paper (30 %) and a four hours individual written evaluation at the end of the term (70 %).
Examination code(s)
RLS 36741 – Term paper – accounts 30 % of the final grade in the course RLS 3674 Destination Management, 7.5 credits.
RLS 36742 - Written exam – accounts 70 % of the final grade in the course RLS 3674 Destination Management, 7.5 credits.
Examination support materials
Term paper: All support materials are allowed.
Written examination: No support materials are allowed.
Re-sit examination
This course was lectured for the last time spring 2014. Re-sit exam will be offered autumn 2014, spring 2015 and last time spring 2016.
Additional information
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