MRK 3550 Cross Cultural Management

MRK 3550 Cross Cultural Management

Course code: 
MRK 3550
Communication and Culture
Course coordinator: 
Benedicte Brøgger
Course name in Norwegian: 
Cross Cultural Management
Product category: 
Bachelor of International Management- Programme Courses
2021 Autumn
Active status: 
Level of study: 
Teaching language: 
Course type: 
One semester

This course develops students skills in intercultural communication, gained in our foundation course: SPÅ 2901 Intercultural Communication and Ethical Awareness. During this Cross Cultural Management course, students will further develop skills needed to manage and lead across cultures and borders in an international business setting,. Management tasks such as decoding cultural differences, cultural profiling and management framing within a business setting will be the focus of the course. Hence, developing skills in cultural due diligence for organizational strategies will be a key element of this course

Cross cultural management uses an interdisciplinary approach with perspectives from cultural studies combined with key international business and leadership issues. Classroom sessions will be based on international research discussions, group work simulations, video-taped exercises and case studies. Empirical cross cultural research and cases used in discussions will focus on issues related to international companies operating both in Norway and abroad. This course will help prepare students to meet the challenges of international assignments within multi-national business operations where different national contexts can impact the way we lead and co-operate in everyday business dealings. In this way, participants will develop skills needed to manage cross cultural teams in both face-to-face settings and in virtual teams.

Learning outcomes - Knowledge

After completed course students shall have:

  • Learned main theories in cross-cultural management.
  • Gained an understanding of good ways to deal with cultural dilemmas in multicultural work environments.
  • Understand cultural profiling and mapping.
Learning outcomes - Skills

After completed course students will be able to:

  • Explain and reflect on main theories in cross-cultural management.
  • Analyse existing research and argue the validity of the extant research findings.
  • Identify and provide solutions for cultural conflicts and dilemmas in a multicultural work environment.
  • Apply cultural profiling and mapping skills in an international management situation.
General Competence

Students will ideally develop cultural awareness, diplomacy and management skills within an international context, improve cross cultural communication skills and gain a better insight into communication, ethics and management approaches within a multi-cultural environment.

Course content
  • Theories and empirical studies of national and organizational cultures
  • Country clusters and typical cultural dilemmas
  • Managing cultural and ethical dilemmas in industry: case studies
  • Communication and conflict resolution
Teaching and learning activities

Students are expected to use Internet during the course.

Software tools
No specified computer-based tools are required.

Higher Education Entrance Qualification


Due to the Covid-19 pandemic, there may be deviations in teaching and learning activities as well as exams, compared with what is described in this course description.


Information about what is taught on campus and other digital forms will be presented with the lecture plan before the start of the course each semester.

Required prerequisite knowledge

SPÅ 2901 Intercultural communication and ethical awareness: undergraduate course or equivalent.

Exam category: 
Form of assessment: 
Written submission
Group (1 - 5)
1 Semester(s)
Information about the mandatory and elective activities in the portfolio will be presented in the first lecture.
Exam code: 
MRK 35501
Grading scale: 
Examination when next scheduled course
Type of Assessment: 
Portfolio assessment
Total weight: 
Student workload
24 Hour(s)
3 Hour(s)
3 portfolio webinars
Student's own work with learning resources
78 Hour(s)
Read/work with the textbooks
Group work / Assignments
80 Hour(s)
Work with the portfolio
Prepare for teaching
15 Hour(s)
Preparations/summary of lectures and webinars
Sum workload: 

A course of 1 ECTS credit corresponds to a workload of 26-30 hours. Therefore a course of 7,5 ECTS credit corresponds to a workload of at least 200 hours.