MBA 2436 Managerial Economics and Decision Making
MBA 2436 Managerial Economics and Decision Making
Managerial Economics is one of the core modules for MBA program. The theoretical background of the module is microeconomics, but managerial economics is much more focused on applications of the economic principles in practice and competition in doing business. This module will use a systematic framework from viewpoint of economics to analyze the decision making in doing business and to explain that how the economic principles and its applications are related. Based on the critical concepts in microeconomics, the module will focus on competitive strategies. Towards different industries and different markets, this module will analyze that how to select a better strategy in pricing, product differentiation, and output competition, etc, and to explain the critical factors to reach better performance in business decision making.
The candidate will gain broad understanding of the fundamentals of the market in which he/she operates. Most business decisions – be it in pricing, expansion, innovation or product differentiation etc. – will benefit from being evaluated with a firm grasp of the dynamic equilibrium process of the market and the nature and logic of dynamic competition in the market.
- Know and understand comprehensive management theory and methodological knowledge.
- Link theories with the management practices of enterprises, and develop the ability to analyze and solve complex business problems
- Apply knowledge and skills in solving new academic and professional problems.
- Write with clarity and develop skills for decision making analysis
Day 1:
- What is managerial economics?
- Economic Environment for Decision makers (Macro-and- intermediate layers)
- Digital Economy
Day 2:
- Game Theory
- Making decisions with uncertainty
Day 3:
- Firms decision making
- Production
- Pricing
Day 4:
- Market Regulation
- Behavioral econoimcs
2 of the teaching hours in this course are dedicated to CSR, ethics, social and environmental issues.
Group Case Study 1: Uber vs. Didi: The Race for China’s Ride-hailing Market (2017)
Group Case Study 2: Airbus vs. Boeing (A-F)
The course is conducted as a teaching module, where students have classes all day for four subsequent days, a total of 32 hours.
Microsoft Office software are required.
This is a course with two exam components. Candidates may be called in for an oral hearing as a verification/control of written assignments.
Specific information regarding the points system and the mapping scale beyond the information given in the course description will be provided in class. This information may be relevant for requirements for term papers or other hand-ins, and/or where class participation can be one of several elements of the overall evaluation.
The course is a part of a full MBA and examination in all courses in the MBA programme must be passed in order to obtain a certificate for the MBA degree.
In all BI Executive courses and programmes, there is a mutual requirement
for the student and the course responsible regarding the involvement of the student's experience in the planning and implementation of courses, modules and programmes. This means that the student has the right and duty to get involved with their own knowledge and practice relevance, through the active sharing of their relevant experience and knowledge.
Granted admission to the BI-Fudan MBA programme. Please consult our student regulations.
Disclaimer
Deviations in teaching and exams may occur if external conditions or unforeseen events call for this.
| Assessments |
|---|
Exam category: Submission Form of assessment: Written submission Weight: 55 Grouping: Group (2 - 6) Duration: 1 Semester(s) Comment: Case study, counts 55% of the total grade Exam code: MBA 24363 Grading scale: ECTS Resit: Examination when next scheduled course |
Exam category: Submission Form of assessment: Written submission Weight: 45 Grouping: Individual Duration: 2 Week(s) Comment: Final essay, counts 45% of the total grade Exam code: MBA 24364 Grading scale: ECTS Resit: Examination when next scheduled course |
All exams must be passed to get a grade in this course.
| Activity | Duration | Comment |
|---|---|---|
Teaching | 24 Hour(s) | |
Prepare for teaching | 30 Hour(s) | |
Student's own work with learning resources | 56 Hour(s) |
A course of 1 ECTS credit corresponds to a workload of 26-30 hours. Therefore a course of 4 ECTS credit corresponds to a workload of at least 110 hours.