MBA 2436 Managerial Economics and Decision Making
MBA 2436 Managerial Economics and Decision Making
Managerial Economics is one of the core modules for MBA program. The theoretical background of the module is microeconomics, but managerial economics is much more focused on applications of the economic principles in practice and competition in doing business. This module will use a systematic framework from viewpoint of economics to analyze the decision making in doing business and to explain that how the economic principles and its applications are related. Based on the critical concepts in microeconomics, the module will focus on competitive strategies. Towards different industries and different markets, this module will analyze that how to select a better strategy in pricing, product differentiation, and output competition, etc, and to explain the critical factors to reach better performance in business decision making.
The candidate will gain broad understanding of the fundamentals of the market in which he/she operates. Most business decisions – be it in pricing, expansion, innovation or product differentiation etc. – will benefit from being evaluated with a firm grasp of the dynamic equilibrium process of the market and the nature and logic of dynamic competition in the market.
- Know and understand comprehensive management theory and methodological knowledge.
- Link theories with the management practices of enterprises, and develop the ability to analyze and solve complex business problems.
- Apply knowledge and skills in solving new academic and professional problems.
- Write with clarity and develop skills for decision making analysis.
Day 1: MEDM- Macro level:
- What is managerial economics?
- Macro environment of Business and key drives of a market
Day 2: MEDM- Intermediate Level
- Market structure
- Market power and competition
- Game Theory
Day 3: MEDM- Micro Level (Firm)
- Firms decision making
- Production
- Pricing
Day 4: MEDM- Micro Level (Individual)
- Individual decision making
- Behavioral decision biases
Group Case Study 1: Taobao VS. eBay China (2012) & Alibaba's Taobao (A) (2009 & 2016)
Group Case Study 2: Uber vs. Didi: The Race for China’s Ride-hailing Market (2017)
Group Case Study 3: Airbus vs. Boeing (A-F)
The course is conducted as a teaching module, where students have classes all day for four subsequent days, a total of 32 hours.
This is a course with continuous assessment (several exam components) and one final exam code. Each exam component will be graded using points on a scale 0 -100. The components will be weighted together according to the information in the course description in order to calculate the final letter grade for the course. Students who fail to participate in one/some/all exam components will get a lower grade or may fail the course. Candidates may be called in for an oral hearing as a verification/control of written assignments.
Specific information regarding the points system and the mapping scale beyond the information given in the course description will be provided in class. This information may be relevant for requirements for term papers or other hand-ins, and/or where class participation can be one of several elements of the overall evaluation.
The course is a part of a full MBA and examination in all courses in the MBA programme must be passed in order to obtain a certificate for the MBA degree.
Granted admission to the BI-Fudan MBA programme. Please consult our student regulations.
| Assessments |
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Exam category: Submission Form of assessment: Written submission Weight: 10 Grouping: Individual Duration: 1 Semester(s) Comment: Pre-course work, counts 10% of the total grade. Exam code: MBA 24361 Grading scale: China Resit: All components must, as a main rule, be retaken during next scheduled course |
Exam category: Activity Form of assessment: Oral examination Weight: 40 Grouping: Individual Duration: 1 Semester(s) Comment: Class participation, counts 40% of the total grade. Exam code: MBA 24361 Grading scale: China Resit: All components must, as a main rule, be retaken during next scheduled course |
Exam category: Submission Form of assessment: Written submission Invigilation Weight: 50 Grouping: Individual Support materials:
Duration: 2 Hour(s) Comment: Two-hour, open book exam, counts 50% of the total grade. Exam code: MAN 24361 Grading scale: China Resit: All components must, as a main rule, be retaken during next scheduled course |
A course of 1 ECTS credit corresponds to a workload of 26-30 hours. Therefore a course of 4 ECTS credit corresponds to a workload of at least 110 hours.