MBA 2436 Managerial Economics and Decision Making

MBA 2436 Managerial Economics and Decision Making

Course code: 
MBA 2436
Department: 
Strategy and Entrepreneurship
Credits: 
4
Course coordinator: 
Li Lingfang
Sun Pei
Heidi Wiig
Product category: 
Executive
Portfolio: 
MBA China
Semester: 
2019 Autumn
Active status: 
Active
Teaching language: 
English
Course type: 
One semester
Introduction

Managerial Economics is one of the core modules for MBA program. The theoretical background of the module is microeconomics, but managerial economics is much more focused on applications of the economic principles in practice and competition in doing business. This module will use a systematic framework from viewpoint of economics to analyze the decision making in doing business and to explain that how the economic principles and its applications are related. Based on the critical concepts in microeconomics, the module will focus on competitive strategies. Towards different industries and different markets, this module will analyze that how to select a better strategy in pricing, product differentiation, and output competition, etc, and to explain the critical factors to reach better performance in business decision making.

Learning outcomes - Knowledge

The candidate will gain broad understanding of the fundamentals of the market in which he/she operates. Most business decisions – be it in pricing, expansion, innovation or product differentiation etc. – will benefit from being evaluated with a firm grasp of the dynamic equilibrium process of the market and the nature and logic of dynamic competition in the market.

Learning outcomes - Skills
  • Know and understand comprehensive management theory and methodological knowledge.
  • Link theories with the management practices of enterprises, and develop the ability to analyze and solve complex business problems.
General Competence
  • Apply knowledge and skills in solving new academic and professional problems.
  • Write with clarity and develop skills for decision making analysis.
Course content

Day 1: MEDM- Macro level:                                                                                                                                                           

  • What is managerial economics?                                                                                                                                               
  • Macro environment of Business and key drives of a market

Day 2:  MEDM- Intermediate Level

  • Market structure      
  • Market power and competition
  • Game Theory                                                                                                                                                                                                

Day 3: MEDM- Micro Level (Firm) 

  • Firms decision making             
  • Production                         
  • Pricing                                                                                            

Day 4: MEDM- Micro Level (Individual)

  • Individual decision making
  • Behavioral decision biases

Group Case Study 1:  Taobao VS. eBay China (2012) & Alibaba's Taobao (A) (2009 & 2016)
Group Case Study 2:  Uber vs. Didi: The Race for China’s Ride-hailing Market (2017)
Group Case Study 3:  Airbus vs. Boeing (A-F)

Teaching and learning activities

The course is conducted as a teaching module, where students have classes all day for four subsequent days, a total of 32 hours.

This is a course with continuous assessment (several exam components) and one final exam code. Each exam component will be graded using points on a scale 0 -100. The components will be weighted together according to the information in the course description in order to calculate the final letter grade for the course. Students who fail to participate in one/some/all exam components will get a lower grade or may fail the course. Candidates may be called in for an oral hearing as a verification/control of written assignments.

Specific information regarding the points system and the mapping scale beyond the information given in the course description will be provided in class. This information may be relevant for requirements for term papers or other hand-ins, and/or where class participation can be one of several elements of the overall evaluation.

The course is a part of a full MBA and examination in all courses in the MBA programme must be passed in order to obtain a certificate for the MBA degree.

Software tools
No specified computer-based tools are required.
Qualifications

Granted admission to the BI-Fudan MBA programme. Please consult our student regulations.

Exam categoryWeightInvigilationDurationSupport materialsGroupingComment exam
Exam category:
Submission
Form of assessment:
Written submission
Exam code:
MBA 24361
Grading scale:
China
Grading rules:
Internal examiner
Resit:
All components must, as a main rule, be retaken during next scheduled course
10No1 Semester(s)Individual Pre-course work, counts 10% of the total grade.
Exam category:
Activity
Form of assessment:
Oral examination
Exam code:
MBA 24361
Grading scale:
China
Grading rules:
Internal examiner
Resit:
All components must, as a main rule, be retaken during next scheduled course
40No1 Semester(s)Individual Class participation, counts 40% of the total grade.
Exam category:
Submission
Form of assessment:
Written submission
Exam code:
MAN 24361
Grading scale:
China
Grading rules:
Internal examiner
Resit:
All components must, as a main rule, be retaken during next scheduled course
50Yes2 Hour(s)
  • All printed and handwritten support materials
  • BI-approved exam calculator
Individual Two-hour, open book exam, counts 50% of the total grade.
Exams:
Exam category:Submission
Form of assessment:Written submission
Weight:10
Invigilation:No
Grouping (size):Individual
Support materials:
Duration:1 Semester(s)
Comment:Pre-course work, counts 10% of the total grade.
Exam code:MBA 24361
Grading scale:China
Resit:All components must, as a main rule, be retaken during next scheduled course
Exam category:Activity
Form of assessment:Oral examination
Weight:40
Invigilation:No
Grouping (size):Individual
Support materials:
Duration:1 Semester(s)
Comment:Class participation, counts 40% of the total grade.
Exam code:MBA 24361
Grading scale:China
Resit:All components must, as a main rule, be retaken during next scheduled course
Exam category:Submission
Form of assessment:Written submission
Weight:50
Invigilation:Yes
Grouping (size):Individual
Support materials:
  • All printed and handwritten support materials
  • BI-approved exam calculator
Duration:2 Hour(s)
Comment:Two-hour, open book exam, counts 50% of the total grade.
Exam code:MAN 24361
Grading scale:China
Resit:All components must, as a main rule, be retaken during next scheduled course
Type of Assessment: 
Continuous assessment
Total weight: 
100