KLS 3550 The Art Business: Audience development and social media - RE-SIT EXAMINATION

KLS 3550 The Art Business: Audience development and social media - RE-SIT EXAMINATION

Course code: 
KLS 3550
Communication and Culture
Course coordinator: 
Sigrid Røyseng
Course name in Norwegian: 
Kunstbransjen: publikumsutvikling og sosiale medier - KONTINUASJONSEKSAMEN
Product category: 
Bachelor of Creative Industries Management - Programme Courses
2018 Spring
Active status: 
Re-sit exam
Resit exam semesters: 
2017 Autumn
2018 Spring
Resit exam info

This course was taught for the last time in spring 2017.
Re-sit exam will be offered in autumn 2017 and in spring 2018 (last resit exam).

Teaching language: 
Course type: 
One semester

Visual art and cultural history are dealt with through several organizational forms in the Norwegian museum and gallery landscape. There are common characteristics between this industry and theatre, dance and music as regards the economic framework of conditions and traditions.

In Norway the museum landscape largely consists of museums of visual art, applied art and cultural history. Other museum institutions such as the specialist museums and the university museums also play noteworthy roles. These institutions have a number of common interfaces and it is primarily the institutions that deal with contemporary art, art history and cultural history that will be dealt with in he course. The gallery landscape, the biennials and the major exhibitions are in regular contact with the museums, which results in both a renewal of and a challenge to the industry by both private and public players.

An important common characteristic of the enterprises in this industry is their focus on the cultural-historical and/or artistic expression. The financial challenges of the institutions, their need for visitors, and administrative and organizational conditions constitute central aspects of their ability to play an active role in society and the institutional landscape. These aspects, thus, as well as the political framework conditions that form the basis for the growth of the institutions, will constitute fundamental elements of the course.

Learning outcomes - Knowledge

Students are to acquire knowledge surrounding art institutions primarily dealing with visual art, such as galleries, museums and biennials. This includes the organizational form and characteristics of the institutions such as jobs, culture producers and presentation arenas. Other topics include the history of the institutions, cultural policy, financial challenges and audiences.


Learning outcomes - Skills

Students are to be able to analyse art institutions on the basis of internal characteristics. Students are to be able to critically assess the factors shaping and challenging the enterprises in the gallery and museum industry. Based on their knowledge and understanding of the overall organization, its history and framework conditions, students may be a resource for organizations dealing with visual art.

Learning Outcome - Reflection

Students are to develop respect and tolerance for artistic attitudes and values in enterprises in the field of visual art, and develop a conscious and professional attitude towards working in cultural organizations that do not necessarily have an exclusively commercial view of their activities.

Course content
  • National and international industries/sectors: overview, value chains, interaction
  • Institutional characteristics, history and production
  • Cultural-political conditions
  • Financial conditions
  • Focus on the artistic and cultural-historical expression
  • Research, presentation and the public
  • National and international developments
  • Internal structures, professional and administrative systems and cooperation
  • Ethics
Learning process and requirements to students

The course consists of lectures given by the course coordinator and guest speakers, as well as lectures in connection with institutional visits.

Software tools
No specified computer-based tools are required.

Higher Education Entrance Qualification.

Required prerequisite knowledge

No particular prerequisite knowledge is required.

Exam categoryWeightInvigilationDurationGroupingComment exam
Exam category:
Form of assessment:
Written submission
Exam code:
Grading scale:
Grading rules:
Internal and external examiner
Examination every semester
100No1 Semester(s)Group/Individual (1 - 3) Re-sit examination will be offered autumn 2017 and last time spring 2018.
Exam category:Submission
Form of assessment:Written submission
Grouping (size):Group/Individual (1-3)
Duration:1 Semester(s)
Comment: Re-sit examination will be offered autumn 2017 and last time spring 2018.
Exam code:KLS35501
Grading scale:ECTS
Resit:Examination every semester
Exam organisation: 
Ordinary examination
Total weight: 
Student workload
28 Hour(s)
Student's own work with learning resources
78 Hour(s)
Included preparation for classes.
Group work / Assignments
8 Hour(s)
Compulsory mini-tests.
86 Hour(s)
Project paper.
Sum workload: 

A course of 1 ECTS credit corresponds to a workload of 26-30 hours. Therefore a course of 7,5 ECTS credit corresponds to a workload of at least 200 hours.