APPLIES TO ACADEMIC YEAR 2015/2016 Norwegian version

KLS 3550 The Art Business: Audience development and social media

Responsible for the course
Sigrid Røyseng

Department
Department of Communication and Culture

Term
According to study plan

ECTS Credits
7,5

Language of instruction
Norwegian

Introduction
Visual art and cultural history are dealt with through several organizational forms in the Norwegian museum and gallery landscape. There are common characteristics between this industry and theatre, dance and music as regards economic framework conditions and traditions.

In Norway the museum landscape largely consists of museums of visual art, applied art and cultural history. Other museum institutions such as the specialist museums and the university museums also play noticeable roles. These institutions have a number of common interfaces and it is primarily the institutions that deal with contemporary art, art history and cultural history that will be dealt with in he course. The gallery landscape, the biennials and the major exhibitions are in regular contact with the museums, which results in both a renewal of and a challenge to the industry by both private and public players.

An important common characteristic of the enterprises in this industry is their focus on the cultural-historical and/or artistic expression. The financial challenges of the institutions, their need for visitors, and administrative and organizational conditions constitute central aspects of their ability to play an active role in society and the institutional landscape. These aspects, thus, as well as the political framework conditions that form the basis for the growth of the institutions, will constitute fundamental elements of the course.

Learning outcome
Acquired knowledge
The students are to acquire knowledge of art institutions primarily dealing with visual art, such as galleries, museums and biennials. This includes the organizational form and characteristics of the institutions such as jobs, culture producers and presentation arenas. Other topics include the history of the institutions, cultural policy, financial challenges and audiences.

Acquired skills
The students are to be able to analyse such institutions on the basis of internal characteristics. The students are to be able to critically assess the factors shaping and challenging the enterprises in the gallery and museum industry. Based on their knowledge and understanding of the overall organization, its history and framework conditions the students may be a resource for organizations dealing with visual art.

Reflection
The students are to develop respect and tolerance for artistic attitudes and values in enterprises in the field of visual art, and develop a conscious and professional attitude to working in cultural organizations that do not necessarily have basic commercial view of their activities.

Prerequisites
No particular prerequisite knowledge is required.

Compulsory reading
Books:
Solhjell, Dag og Jon Øien. 2012. Det norske kunstfeltet : en sosiologisk innføring. Universitetsforlaget. 300 sider

Collection of articles:
Røyseng, Sigrid. 2013. Artikkelsamling til Galleri og museum. Handelshøyskolen BI

Recommended reading

Course outline

• National and international industries/sectors: overview, value chains, interaction
• Institutional characteristics, history and production
• Cultural-political conditions
• Financial conditions
• Focus on the artistic and cultural-historical expression
• Research, presentation and the public
• National and international developments
• Internal structures, professional and administrative systems and cooperation
• Ethics

Coursework requirements
The students must take four (4) compulsory mini-tests to be answered digitally through It's learning. The tests are to be answered individually and each test will be available for answering for a period of one week. For the coursework requirement to be regarded as completed, three of the four compulsory mini-tests must be approved. The form of assessment is Approved/Not approved. Deadlines for each mini-tests will be provided at the start of the course.

Recommended use of time: