JUR 3430 Marketing Law
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APPLIES TO ACADEMIC YEAR 2012/2013
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JUR 3430 Marketing Law Responsible for the course Monica Viken Department Department of Accounting - Auditing and Law Term According to study plan ECTS Credits 7,5 Language of instruction Norwegian Introduction The course provides an introduction to the legal framework for all kind of companies, with a special focus on companies related to consumer rights. Understanding the legal framework in business and industry is decisive for setting up and keeping a business alive, regardless of line of business. Lacking knowledge on legal regulation of competition protection may entail major economic losses for companies with significant intangible assets such as trademark rights or patented rights. Basic knowledge of the possibilities in the rules for competition protection may, on the other hand, contribute to increased earnings and securing the existence of the company. A breach of public-law rules that protect consumers may result in penalties and fees for the company. The course shall give the students an in-depth understanding of the legal regulations and an introduction to understanding the rules. Please note! This course have overlapping topics with JUR 3420 Business Law. Consequently a combination of these two courses in a Bachelors degree is not allowed. Learning outcome Acquired knowledge The students shall acquire a basic understanding of the main laws and rules that apply for marketing and sale of goods and services. The students shall be familiar with rules that protect the consumers and rules that regulate the relationship between companies. Acquired skills The students shall be able to account for the main rules of law in marketing law and place them in relation to the civil-law regulation of buying and selling. They shall be able to identify legal problems and be capable of analysing problem complexes based on legal sources. Reflection The students shall also be aware of the grey area outside the clearly defined rules and the ethical principles established in legal standards in the legislation, and understand how these issues can be handled in practice. Prerequisites No particular prerequisites. Compulsory reading Books: Langfeldt, Sverre F. 2012. Oppgavesamling i rettslære med løsningsveiledninger : med bl.a. eksamensoppgaver i rettslære på revisorstudiet, bedriftsrett på siviløkonomstudiet, juridiske emner på bachelorstudiet 2003-2009. 11. utg. Focus Langfeldt, Sverre F. og Tore Bråthen. Lov og rett for næringslivet. Siste utg. Universitetsforlager : Focus forlag. kap 1, 2, 3, 5 og 6. (Forrige utgave kan også benyttes) Langfeldt, Sverre F., red. Næringslivets lovsamling 1687- ... til Lov og rett for næringslivet. Siste utg. Universitetsforlager : Focus forlag Recommended reading Other: Langfeldt, Sverre F. og Monica Viken. 2010. Arbeidshefte i juridiske emner. Oslo: Focus Forlag Course outline
Computer-based tools No specified computer-based tools are required. Learning process and workload The course consists of 45 lecture hours altogether, with 35 hours of lectures and 10 hours with cases and assignments. The students will work on small cases or assignments on each topic. The cases and assignments will be reviewed in class. Students are expected to have studied the relevant syllabus material and rules of law to be covered in each lecture. Students are expected to bring the code of laws and other supporting materials to class, so that they become familiar with using them in the study of various topics. Parts of the syllabus must be acquired through self-tuition. The lectures will mainly cover the most important problem areas only.The lecture plan will show what topics will be covered in the common course and specialization sections.
E-learning The e-learning platform It’s learning is used by the e-learning centre to administrate the mandatory exercises, and make students able to communicate with each other and the lecturer. Module sessions are carried out at the beginning of the semester and before exams. The e-learning students are also offered a study guide that is an educational guide to the syllabus. Recommended workload in hours
Examination A 5-hour individual written exam concludes the course. Examination code(s) JUR 34301 – Written exam which accounts for 100 % of the grade in the course JUR 3430 Marketing Law. Examination support materials All written aids are allowed at the exam. In courses where all support materials are allowed also allows transcripts from Lovdata ( http://www.lovdata.no/ ) Re-sit examination A re-sit examination is offered every term. Additional information |
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