DIG 3420 Communication and Involvement

DIG 3420 Communication and Involvement

Course code: 
DIG 3420
Department: 
Communication and Culture
Credits: 
15
Course coordinator: 
Mona Kristin Solvoll
Cathrine von Ibenfeldt
Course name in Norwegian: 
Kommunikasjon og engasjement
Product category: 
Bachelor
Portfolio: 
Bachelor of Digital Communication and Marketing - Programme Courses
Semester: 
2019 Autumn
Active status: 
Active
Level of study: 
Bachelor
Teaching language: 
Norwegian
Course type: 
Associate course
Course codes for multi- or associated courses.
DIG 3421 - Høstsemester
DIG 3422 - Vårsemester
Introduction

The course is made up of four parts: digital engagement, digital communication, brand development and crisis communication. The first two parts are taught in the autumn semester, and the two other parts in the spring semester.

The course is anchored in theory regarding market communication, persuasion, opportunities for influence and effects.  

The course addresses itself primarily to engagement, which can be both positive and negative. Central elements involve how engagement is tied to viral communication, messages and brand names. One important goal for the course is that students will be able to analyze and use digital media in practice.

Learning outcomes - Knowledge
  • Analyze and discuss the use of digital media, both at the individual level, group level and societal level.
  • Describe the core theories tied to communication and brand names.  
  • Critically discuss the influence potential and effects of communication.
Learning outcomes - Skills
  • Use relevant theory, key concepts and principles to understand digital communication, brand development and engagement (positive and negative).
  • Analyze digital engagement via social media channels and evaluate the effectiveness of the communication input.  
General Competence
  • Master good use of sources and reference techniques
  • Work with others and actively share your acquired knowledge
  • Use digital communication platforms
  • Give a presentation and give feedback on the others’ work  
Course content

Part 1 – Digital engagement

  • Digital story telling using audiovisual methods   
  • Principles for good written and visual communication  
  • Teamwork in practice
  • Introduction to communication strategy and tactical tools, e.g. use of “influencers” and “hashtags”
  • Ethical judgement  

Part 2 - Digital communication

  • Use of social media in different businesses
  • The concept of communication and theories
  • Relations to interest groups
  • Reputation and social responsibility  
  • Functions and tools in communication and methods of measurement 

Part 3 – Brand development

  • Tools in marketing communication   
  • Activism and user experience, identity and culture
  • Audience information processing and decision-making prosesses 
  • Use models for attitudes and behavior, trust and loyalty
  • Effective communication and measurements

Part 4 – Crisis communication

  • Negative engagement
  • “Issue management”, basic theories
  • Develop strategies and plans for effective use of digital media before, during and after the crisis
Teaching and learning activities

Workshops, seminar groups, lectures in the classroom, guest lecturers, student presentations, net-based learning activities, practical tasks in connection with digital social platforms  

Software tools
No specified computer-based tools are required.
Qualifications

Higher Education Entrance Qualification.

Required prerequisite knowledge

None

Assessments
Assessments
Exam category: 
Submission
Form of assessment: 
Written submission
Grouping: 
Group (2 - 4)
Duration: 
2 Month(s)
Exam code: 
DIG 34201
Grading scale: 
Pass/fail
Resit: 
Examination every semester
Exam category: 
Submission
Form of assessment: 
Written submission
Invigilation
Weight: 
40
Grouping: 
Individual
Support materials: 
  • No support materials
Duration: 
3 Hour(s)
Exam code: 
DIG 34202
Grading scale: 
ECTS
Resit: 
Examination every semester
Exam category: 
Submission
Form of assessment: 
Written submission
Weight: 
40
Grouping: 
Group/Individual (1 - 4)
Duration: 
12 Week(s)
Exam code: 
DIG 34203
Grading scale: 
ECTS
Resit: 
Examination when next scheduled course
Exam category: 
Submission
Form of assessment: 
Written submission
Weight: 
20
Grouping: 
Group/Individual (1 - 4)
Duration: 
2 Week(s)
Exam code: 
DIG 34204
Grading scale: 
ECTS
Resit: 
Examination when next scheduled course
Type of Assessment: 
Ordinary examination
All exams must be passed to get a grade in this course.
Total weight: 
100
Student workload
ActivityDurationComment
Teaching
39 Hour(s)
Prepare for teaching
40 Hour(s)
Group work / Assignments
60 Hour(s)
Examination
25 Hour(s)
Student's own work with learning resources
56 Hour(s)
Teaching
40 Hour(s)
Prepare for teaching
40 Hour(s)
Group work / Assignments
60 Hour(s)
Examination
40 Hour(s)
Sum workload: 
400

A course of 1 ECTS credit corresponds to a workload of 26-30 hours. Therefore a course of 15 ECTS credit corresponds to a workload of at least 400 hours.

Semester

Oversettelser