BST 1140 Business Development and Digitalisation

BST 1140 Business Development and Digitalisation

Course code: 
BST 1140
Strategy and Entrepreneurship
Course coordinator: 
Ragnvald Sannes
Course name in Norwegian: 
Forretningsutvikling og digitalisering
Product category: 
Bachelor Specialisations HSØA
2020 Autumn
Active status: 
Level of study: 
Teaching language: 
Course type: 
One semester

In combination with BTH 1141 Bachelor Thesis, Business Development and Digitalisation (15 credits) this course will constitute a specialization of 30 credits. It will be stated on the diploma that it is a specialization. It applies to students on the Bachelor Programme in Economics and Business Administration and the Bachelor Programme in Marketing Management. The course may also be chosen by other students as an elective in their third year of study.
The specialization is intended to give the students in-depth, management-oriented knowledge and understanding of how enterprises may apply modern information and communication technology to strengthen their competitive position. Our perspective is that the right focus and good application of ICT may make enterprises more efficient and constitute an important factor in innovation processes, or form a central element in the products supplied and services provided by the enterprise. Furthermore, we emphasize that the smart use of information technology opens for a more efficient dialogue with the market, not least in connection with the application of e-marketing and WEB shops. The course is intended to provide the students with an understanding of the problems that are important in connection with the management of IT drives that support business utilization of information technology through the implementation of an IT strategy.
The students are to learn how digital business processes are developed, improved and utilized. The students are also to learn how digital business processes work together with knowledge processes in an organization and between organizations. The students are to learn how business strategy interacts with the strategic use of IT in an optimal way for digital enterprise development.

Learning outcomes - Knowledge

On completion of the course the students are to be able to:

  • Understand what type of business systems are applied in medium-sized and large enterprises (Infrastructure). Among other things this includes knowledge of ERP systems (Enterprise Resource Planning) and CRM systems (Customer Relationship Management)
  • Understand what qualities characterize a modern business system and what strategies the system suppliers apply to position themselves in an international market
  • Understand how business systems are procured, implemented, applied and managed in order to obtain the best possible effect
  • Create an insight into the theoretical basis behind concepts such as e-commerce, e-business and e-collaboration
  • Create an insight into various digital business relations such as B2B (Business-to-Business) and B2C (Business-to-Consumer)
  • Understand the content of the concept ”digital business operations” and obtain an insight into theories and models for the development and utilization of digital business models and processes.
  • Understand the connection between supporting technology, processes and business development.
  • Understand how digital enterprise development may be carried out in knowledge organizations with value configuration and value shops
  • Understand how the IT resources may be managed within a strategic system, i.e. the development and implementation of IT strategies
Learning outcomes - Skills

On completion of the course the students shall:

  • Be able to describe the way systems and process work together (process digitalization)
  • Be able to analyse the consequences for the enterprise resulting from the introduction of digital business operations
  • Be able to formulate requirements for functional solutions and how they should be implemented
  • Be able to define levels of knowledge and categories of knowledge in digital enterprise development
General Competence

On completion of the course the students shall:

  • Have a general perspective related to the consequences of digital business processes, including ethical considerations in connection with digital business processes and self-service
  • Be curious to understand knowledge development in electronic business operations
  • An interest in identifying opportunities for digital business operations in an organization
  • A will to introduce digital business models
  • An ability to acquaint themselves with the everyday digital life of enterprises
Course content

Business systems, procurement and implementation

  • Enterprise architecture, business architecture and IT architecture
  • Business system categories such as CRM, ERP, e-commerce etc.
  • System suppliers and their strategies
  • From needs analysis to contract
  • From contract to efficient application (business systems in use)
  • Cloud Computing, the Internet – possibilities and limitations
  • Mobile Computing

Electronic business operations, logistics and sale

  • Central concepts related to ”electronic business operations”
  • Clarification of concepts as regards E-Commerce, E-Business, E-Collaboration
  • Discussion of the concept Business-to-Business versus Business-to-Consumer
  • WEB shops, architecture for efficient e-commerce
  • PIM (Product Information Management)
  • E-marketing and campaign management
  • The use of social media in marketing and sales
  • Business Intelligence (Analytical CRM)

IT strategies and IT-management

  • Value configurations & value chain integration
  • IT-Strategy development and implementation
  • Knowledge management
  • System development
  • Change Management


  • Examples of enterprises
Teaching and learning activities

Kurset gjennomføres med en rekke verktøy som digital undervisning, klasseromsundervisning med forelesninger, eksempler, gruppeoppgaver og diskusjoner. I tillegg vil det bli gitt ulike oppgaver for å trene på digitale ferdigheter. 
Se også kommentar om eksamen.

Software tools
No specified computer-based tools are required.
Additional information

Re-sit examination for BST 1141 autum 2020 and last time spring 2021.


Two years of college education in business administration or equivalent.


Due to the Covid-19 pandemic, there may be deviations in teaching and learning activities as well as exams, compared with what is described in this course description.

Exam category: 
Form of assessment: 
Written submission
Group/Individual (1 - 3)
1 Semester(s)
Exam code: 
Grading scale: 
Examination when next scheduled course
Exam category: 
Form of assessment: 
Structured test
Support materials: 
  • No support materials
1 Hour(s)
Exam code: 
Grading scale: 
Examination every semester
Type of Assessment: 
Ordinary examination
All exams must be passed to get a grade in this course.
Total weight: 
Student workload
90 Hour(s)
Prepare for teaching
180 Hour(s)
Group work / Assignments
130 Hour(s)
Sum workload: 

A course of 1 ECTS credit corresponds to a workload of 26-30 hours. Therefore a course of 15 ECTS credit corresponds to a workload of at least 400 hours.