BST 1140 Business Development and Digitisation

BST 1140 Business Development and Digitisation

Course code: 
BST 1140
Department: 
Leadership and Organizational Behaviour
Credits: 
15
Course coordinator: 
Bo Hjort Christensen
Petter Gottschalk
Product category: 
Bachelor
Portfolio: 
Bachelor Specialisations HSØA
Semester: 
2018 Autumn
Active status: 
Active
Teaching language: 
Norwegian
Course type: 
One semester
Introduction

In combination with BTH 1141 Bachelor Thesis, Business Development and Technology (15 credits) this course will constitute a specialization of 30 credits. It will be stated on the diploma that it is a specialization. It applies to students on the Bachelor Programme in Economics and Business Administration and the Bachelor Programme in Marketing. The course may also be chosen by other students as an elective in their third year of study.
The specialization is intended to give the students in-depth, management-oriented knowledge and understanding of how enterprises may apply modern information and communication technology to strengthen their competitive position. Our perspective is that the right focus and good application of ICT may make enterprises more efficient and constitute an important factor in innovation processes, or form a central element in the products supplied and services provided by the enterprise. Furthermore, we emphasize that the smart use of information technology opens for a more efficient dialogue with the market, not least in connection with the application of e-marketing and WEB shops. The course is intended to provide the students with an understanding of the problems that are important in connection with the management of IT drives that support business utilization of information technology through the implementation of an IT strategy.
The students are to learn how digital business processes are developed, improved and utilized. The students are also to learn how digital business processes work together with knowledge processes in an organization and between organizations. The students are to learn how business strategy interacts with the strategic use of IT in an optimal way for digital enterprise development.

Learning outcomes - Knowledge

On completion of the course the students are to be able to:

  • Understand what type of business systems are applied in medium-sized and large enterprises (Infrastructure). Among other things this includes knowledge of ERP systems (Enterprise Resource Planning) and CRM systems (Customer Relationship Management)
  • Understand what qualities characterize a modern business system and what strategies the system suppliers apply to position themselves in an international market
  • Understand how business systems are procured, implemented, applied and managed in order to obtain the best possible effect
  • Create an insight into the theoretical basis behind concepts such as e-commerce, e-business and e-collaboration
  • Create an insight into various digital business relations such as B2B (Business-to-Business) and B2C (Business-to-Consumer)
  • Understand the content of the concept ”digital business operations” and obtain an insight into theories and models for the development and utilization of digital business models and processes.
  • Understand the connection between supporting technology, processes and business development.
  • Understand how digital enterprise development may be carried out in knowledge organizations with value configuration and value shops
  • Understand how the IT resources may be managed within a strategic system, i.e. the development and implementation of IT strategies
Learning outcomes - Skills

On completion of the course the students shall:

  • Be able to describe the way systems and process work together (process digitalization)
  • Be able to analyse the consequences for the enterprise resulting from the introduction of digital business operations
  • Be able to formulate requirements for functional solutions and how they should be implemented
  • Be able to define levels of knowledge and categories of knowledge in digital enterprise development
Learning Outcome - Reflection

On completion of the course the students shall:

  • Have a general perspective related to the consequences of digital business processes, including ethical considerations in connection with digital business processes and self-service
  • Be curious to understand knowledge development in electronic business operations
  • An interest in identifying opportunities for digital business operations in an organization
  • A will to introduce digital business models
  • An ability to acquaint themselves with the everyday digital life of enterprises
Course content

Business systems, procurement and implementation

  • Enterprise architecture, business architecture and IT architecture
  • Business system categories such as CRM, ERP, e-commerce etc.
  • System suppliers and their strategies
  • From needs analysis to contract
  • From contract to efficient application (business systems in use)
  • Cloud Computing, the Internet – possibilities and limitations
  • Mobile Computing

Electronic business operations, logistics and sale

  • Central concepts related to ”electronic business operations”
  • Clarification of concepts as regards E-Commerce, E-Business, E-Collaboration
  • Discussion of the concept Business-to-Business versus Business-to-Consumer
  • WEB shops, architecture for efficient e-commerce
  • PIM (Product Information Management)
  • E-marketing and campaign management
  • The use of social media in marketing and sales
  • Business Intelligence (Analytical CRM)

IT strategies and IT-management

  • Value configurations & value chain integration
  • IT-Strategy development and implementation
  • Knowledge management
  • System development
  • Change Management

Case

  • Examples of enterprises
Software tools
No specified computer-based tools are required.
Qualifications

Two years of college education in economics and business administration, marketing or equivalent is required for taking the course.

Exam categoryWeightInvigilationDurationSupport materialsGroupingComment exam
Exam category:
Submission
Form of assessment:
Written submission
Exam code:
BST11401
Grading scale:
ECTS
Grading rules:
Internal and external examiner
Resit:
Examination when next scheduled course
100Yes5 Hour(s)
  • Simple calculator
Individual
Exams:
Exam category:Submission
Form of assessment:Written submission
Weight:100
Invigilation:Yes
Grouping (size):Individual
Support materials:
  • Simple calculator
Duration:5 Hour(s)
Comment:
Exam code:BST11401
Grading scale:ECTS
Resit:Examination when next scheduled course
Exam organisation: 
Ordinary examination
Total weight: 
100
Workload activityDurationType of durationComment student effort
Teaching90Hour(s)
Prepare for teaching180Hour(s)
Group work / Assignments130Hour(s)
Expected student effort:
Workload activity:Teaching
Duration:90 Hour(s)
Comment:
Workload activity:Prepare for teaching
Duration:180 Hour(s)
Comment:
Workload activity:Group work / Assignments
Duration:130 Hour(s)
Comment:
Sum workload: 
400

A course of 1 ECTS credit corresponds to a workload of 26-30 hours. Therefore a course of 15 ECTS credit corresponds to a workload of at least 400 hours.