BIK 2941 Understanding the Digitalisation in Business
Automation and digitalization increases in Norwegian value chains. Digitalization of goods and services leads to new and disruptive business models, which will have a major influence on and transform almost all sectors of the industry. The course provides a general understanding of how accessible digital content intervenes in key processes in business. We'll cover how businesses can utilize the available digital content as a resource to promote profitability and competitive advantage, and how an increased degree of sharing culture and big data affects strategic thinking, corporate communications, marketing and innovation.
· Have an understanding of how information, data and systems support the importance of processes in business
· Understand the importance of how digitalization, automatization and big data affects business models and business practices
· Have gained knowledge of how the amount of data can be understood in order to make good decisions and operational tasks to achieve gains and competitive advantages
· Established knowledge about how data community, social media and a fragmented media landscape is changing terms of communication and marketing
· be able to identify the information needs for key processes in business
· be able to identify the main types of data that are available in and outside the business, and reflect on the value of these data.
· Be able to use insight from big data to explore new and profitable opportunities and innovation within the business
- Understand how the use of big data can simplify and improve marketing, communication and interaction with internal and external stakeholders
Students will develop the ability to see ethical dilemmas, assess impacts and emphasize integrity and ethical prudent choices in planning and implementing measures relating to the content over the internet.
- The digital network society: big data, the cloud and "Internet of things" - Digital economy, transaction costs, network effects
- Business models and business development for digitalized business
- Gain perspective; Management gains, rationalization benefits, organizational gains, market gains
- Social networking, web, search and consumer behavior online
- Social organizations: Involvement, communication and decision support
- Strategic Foundation: ask, listen, measure, learn
- Use of web technology in communications and marketing
- Security, law and ethics
The course is a combination of lecture in classroom, video lectures and online teaching and academic discussion in a closed Facebook group for the class. It will be clear bridges between networks and collection so that activities overlap and build on each other. The course has physical meetings with lecturers from industries, insurance, banking, health and energy etc. contributes.
Higher Education Entrance Qualification
|Exam category||Weight||Invigilation||Duration||Grouping||Comment exam|
Form of assessment:
Internal and external examiner
Examination when next scheduled course
|100||No||1 Semester(s)||Group/Individual (1 - 3)||The course ends with the submission of a project that counts 100% of the grade. The task can be solved individually or in groups of up to three (3) persons. The exam will be handed out in teh beginning of the semester and can be related to own job situation. The exam har to be accompanied by a self-evaluation of each candidate or group. The self-assessment should provide a brief description of the candidate / group learning outcomes due to course learning objectives, as well as a reasoned character suggestions. The exam can not exceed 20 pages, excluding self-evaluation and any other attachments.|
|Form of assessment:||Written submission|
|Grouping (size):||Group/Individual (1-3)|
|Comment:||The course ends with the submission of a project that counts 100% of the grade. The task can be solved individually or in groups of up to three (3) persons. The exam will be handed out in teh beginning of the semester and can be related to own job situation. The exam har to be accompanied by a self-evaluation of each candidate or group. The self-assessment should provide a brief description of the candidate / group learning outcomes due to course learning objectives, as well as a reasoned character suggestions. The exam can not exceed 20 pages, excluding self-evaluation and any other attachments.|
|Exam code:||BIK 29411|
|Resit:||Examination when next scheduled course|
|Workload activity||Duration||Type of duration||Comment student effort|
|Teaching||24||Hour(s)||Participation in classroom|
|Group work / Assignments||106||Hour(s)||Webinar / reading literature / discussion and problem solving in class facebook page|
|Comment:||Participation in classroom|
|Workload activity:||Group work / Assignments|
|Comment:||Webinar / reading literature / discussion and problem solving in class facebook page|
A course of 1 ECTS credit corresponds to a workload of 26-30 hours. Therefore a course of 7,5 ECTS credit corresponds to a workload of at least 200 hours.
|Heggernes, Tarjei Alvær||2017||Digital forretningsforståelse: fra store data til små biter||2. utg||Fagbokforl||Utvalgte kapitler|
|Finger, Lutz; Dutta, Soumitra||cop. 2014||Ask, measure, learn: using social media analytics to understand and influence customer behavior||O'Reilly|
|Et utvalg av artikler, videoer etc er tilgjengelig for nedlasting i klasserommet til kurset på its learning||Ytterligere spesifikasjon vil bli gitt i klassen/på itslearning|