BIK 2941 Understanding the Digitalisation in Business

BIK 2941 Understanding the Digitalisation in Business

Course code: 
BIK 2941
Department: 
Marketing
Credits: 
7.5
Course coordinator: 
Cecilie Staude
Tarjei Alvær Heggernes
Product category: 
Executive
Portfolio: 
Special Course
Semester: 
2018 Autumn
Active status: 
Active
Teaching language: 
Norwegian
Course type: 
One semester
Introduction

Automation and digitalization increases in Norwegian value chains. Digitalization of goods and services leads to new and disruptive business models, which will have a major influence on and transform almost all sectors of the industry. The course provides a general understanding of how accessible digital content intervenes in key processes in business. We'll cover how businesses can utilize the available digital content as a resource to promote profitability and competitive advantage, and how an increased degree of sharing culture and big data affects strategic thinking, corporate communications, marketing and innovation.

Learning outcomes - Knowledge

· Have an understanding of how information, data and systems support the importance of  processes in business

· Understand the importance of how digitalization, automatization and big data affects business models and business practices

· Have gained knowledge of how the amount of data can be understood in order to make good decisions and operational tasks to achieve gains and competitive advantages

· Established knowledge about how data community, social media and a fragmented media landscape is changing terms of communication and marketing

Learning outcomes - Skills

· be able to identify the information needs for key processes in business

· be able to identify the main types of data that are available in and outside the business, and reflect on the value of these data.

· Be able to use insight from  big data to explore new and profitable opportunities and innovation within the business

- Understand  how the use of big data can simplify and improve marketing, communication and interaction with internal and external stakeholders

Learning Outcome - Reflection

Students will develop the ability to see ethical dilemmas, assess impacts and emphasize integrity and ethical prudent choices in planning and implementing measures relating to the content over the internet.

Course content
  • The digital network society: big data, the cloud and "Internet of things" - Digital economy, transaction costs, network effects
  • Business models and business development for digitalized business
  • Gain perspective; Management gains, rationalization benefits, organizational gains, market gains
  • Social networking, web, search and consumer behavior online
  • Social organizations: Involvement, communication and decision support
  • Strategic Foundation: ask, listen, measure, learn
  • Use of web technology in communications and marketing
  • Security, law and ethics
Learning process and requirements to students

The course is a combination of lecture in classroom, video lectures and online teaching and academic discussion in a closed Facebook group for the class. It will be clear bridges between networks and collection so that activities overlap and build on each other. The course has physical meetings with lecturers from industries, insurance, banking, health and energy etc. contributes.

Software tools
No specified computer-based tools are required.
Qualifications

Higher Education Entrance Qualification

Required prerequisite knowledge

None

Exam categoryWeightInvigilationDurationGroupingComment exam
Exam category:
Submission
Form of assessment:
Written submission
Exam code:
BIK 29411
Grading scale:
ECTS
Grading rules:
Internal and external examiner
Resit:
Examination when next scheduled course
100No1 Semester(s)Group/Individual (1 - 3) The course ends with the submission of a project that counts 100% of the grade. The task can be solved individually or in groups of up to three (3) persons. The exam will be handed out in teh beginning of the semester and can be related to own job situation. The exam har to be accompanied by a self-evaluation of each candidate or group. The self-assessment should provide a brief description of the candidate / group learning outcomes due to course learning objectives, as well as a reasoned character suggestions. The exam can not exceed 20 pages, excluding self-evaluation and any other attachments.
Exams:
Exam category:Submission
Form of assessment:Written submission
Weight:100
Invigilation:No
Grouping (size):Group/Individual (1-3)
Duration:1 Semester(s)
Comment: The course ends with the submission of a project that counts 100% of the grade. The task can be solved individually or in groups of up to three (3) persons. The exam will be handed out in teh beginning of the semester and can be related to own job situation. The exam har to be accompanied by a self-evaluation of each candidate or group. The self-assessment should provide a brief description of the candidate / group learning outcomes due to course learning objectives, as well as a reasoned character suggestions. The exam can not exceed 20 pages, excluding self-evaluation and any other attachments.
Exam code:BIK 29411
Grading scale:ECTS
Resit:Examination when next scheduled course
Exam organisation: 
Ordinary examination
Total weight: 
100
Workload activityDurationType of durationComment student effort
Teaching24Hour(s)Participation in classroom
Group work / Assignments106Hour(s)Webinar / reading literature / discussion and problem solving in class facebook page
Examination70Hour(s)Project
Expected student effort:
Workload activity:Teaching
Duration:24 Hour(s)
Comment:Participation in classroom
Workload activity:Group work / Assignments
Duration:106 Hour(s)
Comment:Webinar / reading literature / discussion and problem solving in class facebook page
Workload activity:Examination
Duration:70 Hour(s)
Comment:Project
Sum workload: 
200

A course of 1 ECTS credit corresponds to a workload of 26-30 hours. Therefore a course of 7,5 ECTS credit corresponds to a workload of at least 200 hours.