BIK 2941 Understanding the Digitalisation in Business

BIK 2941 Understanding the Digitalisation in Business

Course code: 
BIK 2941
Department: 
Marketing
Credits: 
7.5
Course coordinator: 
Cecilie Staude
Tarjei Alvær Heggernes
Course name in Norwegian: 
Digital forretningsforståelse
Product category: 
Executive
Portfolio: 
Special Course
Semester: 
2021 Autumn
Active status: 
Active
Level of study: 
Bachelor
Teaching language: 
Norwegian
Course type: 
One semester
Introduction

Digital technologies such as big data, machine learning, sensors and cloud services have long since made their way into Norwegian private and public enterprises. Digitization of goods, services and processes leads to new and disruptive business models, which have a major impact on and transform most sectors of business and industry. The course provides an overall understanding of how available digital content intervenes in key processes in companies' value creation. We consider how companies can utilize available digital content as a resource to promote profitability and competitive advantage, as well as how an increased degree of interaction and sharing culture affects strategic thinking, corporate communication, marketing and innovation.

Learning outcomes - Knowledge

Know how information, data and systems support important processes in business value creation Understand how digital technologies affect business models and business operations Understand how data can be used to make good decisions and complete operational tasks to achieve gains and competitive advantages Know some of the technologies that fall under the term Industry 4.0 and how they can represent opportunities and threats for industries and companies Be able to discuss how the computer society and the use of technology change the premises for communication and marketing

Learning outcomes - Skills

· Map the need for information for key processes in companies Identify the main types of data that are available in and outside the business, and reflect on the information content of this data. Analyze threats and opportunities different technologies may represent. Use insight into / from big data to explore new opportunities that are business-relevant and profitable Explain how technology simplifies and improves marketing, communication and interaction with internal and external stakeholders

General Competence

Students will develop the ability to see ethical dilemmas, assess consequences and emphasize honesty and ethically sound choices in the planning and implementation of measures related to content over the internet.

Course content

The digital online community: big data, the cloud, the Internet of Things Digital economy, transaction costs, network effects Business models and business development for digitized business operations The profit perspective; governance gains, rationalization gains, organizational gains, market gains Social networks, web, search and consumer behavior online Strategic anchoring, asking, listening, measuring, learning Social CRM; Involvement, communication and decision support Digital marketing Security, law and ethics

Teaching and learning activities

The course is conducted as a combination of classroom teaching, video lectures as well as online teaching and professional discussion in the class' closed Facebook group. There will be clear bridges between network and collection so that the activities overlap and build on each other. The course has physical gatherings where lecturers from the industries insurance, banking, health and energy also contribute.

 

In all BI Executive courses and programs, there is a mutual requirement for the student and the course responsible regarding the involvement of the student's experience in the planning and implementation of courses, modules and programmes. This means that the student has the right and duty to get involved with their own knowledge and practice relevance, through the active sharing of their relevant experience and knowledge.
 

 

 

Software tools
No specified computer-based tools are required.
Qualifications

Higher Education Entrance Qualification

Covid-19
Due to the Covid-19 pandemic, there may be deviations in teaching and learning activities as well as exams, compared with what is described in this course description.

Required prerequisite knowledge

None

Exam categoryWeightInvigilationDurationGroupingComment exam
Exam category:
Submission
Form of assessment:
Written submission
Exam code:
BIK 29411
Grading scale:
ECTS
Grading rules:
Internal and external examiner
Resit:
Examination when next scheduled course
100No1 Semester(s)Group/Individual (1 - 3) The course ends with the submission of a project that counts 100% of the grade. The task can be solved individually or in groups of up to three (3) persons. The exam will be handed out in teh beginning of the semester and can be related to own job situation. The exam har to be accompanied by a self-evaluation of each candidate or group. The self-assessment should provide a brief description of the candidate / group learning outcomes due to course learning objectives, as well as a reasoned character suggestions. The exam can not exceed 20 pages, excluding self-evaluation and any other attachments.
Exams:
Exam category:Submission
Form of assessment:Written submission
Weight:100
Invigilation:No
Grouping (size):Group/Individual (1-3)
Duration:1 Semester(s)
Comment: The course ends with the submission of a project that counts 100% of the grade. The task can be solved individually or in groups of up to three (3) persons. The exam will be handed out in teh beginning of the semester and can be related to own job situation. The exam har to be accompanied by a self-evaluation of each candidate or group. The self-assessment should provide a brief description of the candidate / group learning outcomes due to course learning objectives, as well as a reasoned character suggestions. The exam can not exceed 20 pages, excluding self-evaluation and any other attachments.
Exam code:BIK 29411
Grading scale:ECTS
Resit:Examination when next scheduled course
Type of Assessment: 
Ordinary examination
Total weight: 
100
Student workload
ActivityDurationComment
Teaching
24 Hour(s)
Participation in classroom
Group work / Assignments
106 Hour(s)
Webinar / reading literature / discussion and problem solving in class facebook page
Examination
70 Hour(s)
Project
Sum workload: 
200

A course of 1 ECTS credit corresponds to a workload of 26-30 hours. Therefore a course of 7,5 ECTS credit corresponds to a workload of at least 200 hours.