APPLIES TO ACADEMIC YEAR 2012/2013
BIK 2913 Rhetoric - the art of persuasion in speech and writing. |
Responsible for the course
Department of Communication - Culture and Languages
According to study plan
Language of instruction
Is it possible to learn how to become a successful speaker? Can you learn how to write good texts? Can you strengthen or weaken your credibility through dialogue? Of course you can. The art of speaking and writing can be learned and rhetoric makes this possible. Rhetoric is the art that the Greeks regarded as fundamental to leadership and to leading people. Everybody can learn to be better speakers; everybody can learn to be better participants in conversations; everybody can learn to write persuasively and effectively. Rhetoric helps you convince your audience to accept a point of view or a message. A good dialogue builds on mutual respect and the willingness to listen to each other. Speech and writing need to be adjusted to the sender and the audience, the issue and the argumentation, to time and place; to what is called the rhetorical situation. The better these elements are coordinated, the better the rhetorical effect.
Students should show the following theoretical learning outcome after having completed the course:
Students should show the following practical learning outcome after having completed the course:
Students should show the following attitudinal learning outcome after having completed the course:
Gabrielsen, Jonas, Tanja Juul Christiansen. 2010. Talens magt : indføring i mundtlig retorik. 2. udg. Reitzel. 191
Kjeldsen, Jens E. 2006. Retorikk i vår tid : en innføring i moderne retorisk teori. 2. utg. Spartacus. 1,3-4,6,7,8,11-12: 196 ss.
Argyris, Chris. 1991. Teaching smart people how to learn.. Harvard Business Review. s. 99 -109
Day 1. What is rhetoric?
Skills: Outlining a speech text for oral presentation; practicing oral presentations
Day 2. Ethos: Credibility – competence, character, goodwill
Skills: Constructing writer/reader roles; developing tone of voice, training body language
Day 3. Pathos: Feelings, appeals and persuasion
Skills: Writing second drafts based on feedback; accommodating language, style, tone of voice to audience
Day 4. Logos: Argumentation, thesis and arguments
Skills: Developing a thesis, finding good arguments, working on coherence for speech and text
Day 5. Dialogue: Understanding, listening, mutuality
Skills: Analyzing, writing and mastering challenging dialogues
Day 6. Evaluation: Speech delivery or oral presentation
Learning process and workload
Six days, 36 hours in one semester.
The portfolio is submitted as process evaluation and consists of three parts. Part 1-2 are submitted on a given date after the end of the course. Part 3 is performed in class on day 6.
Part 1: Write a speech text (2 pp.) on a topic chosen by the student about a communication problem or challenge related to the workplace of the student. The assignment is written individually, but students receive feedback in group.
Part 2: Write an essay about the process of the written speech, 8-10 pages. Feeback by peers and instructor.
Part 3:Oral delivery (7 min) of the speech text with fellow students acting as audience in class. Performed and evaluated on day 6 of the course.
BIK 29131 - Process evaluation; accounts for 100% % of the marks in the course BIK 2913, 7,5 credits.
Examination support materials
All aids are allowed
Re-sit at the next ordinary exam.
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