BIK 2913 Rhetoric - the art of persuasion in speech and writing.

BIK 2913 Rhetoric - the art of persuasion in speech and writing.

Course code: 
BIK 2913
Department: 
Communication and Culture
Credits: 
7.5
Course coordinator: 
Maria Isaksson
Product category: 
Executive
Portfolio: 
Special Course
Semester: 
2018 Spring
Active status: 
Active
Teaching language: 
Norwegian
Course type: 
One semester
Introduction

Is it possible to learn how to become a successful speaker? Can you learn how to write good texts? Can you strengthen your professional and personal credibility? Of course you can. The art of speaking and writing can be learned and rhetoric makes this possible. Rhetoric is the art that the Greeks regarded as fundamental to leadership and to leading people. Everybody can learn to be better speakers; everybody can learn to be better participants in conversations; everybody can learn to write persuasively and effectively. Rhetoric helps you convince your audience to accept a point of view or a message. Speech and writing need to be adjusted to the sender and the audience, the issue and the argumentation, to time and place; to what is called the rhetorical situation. The better these elements are coordinated, the better the rhetorical effect.

Learning outcomes - Knowledge

Students should show the following theoretical learning outcome after having completed the course:

  • have basic knowledge of rhetorical theory and terminology
  • have an understanding for language, style and coherence aimed at persuasion in speech and writing
Learning outcomes - Skills

Students should show the following practical learning outcome after having completed the course:

  • possess rhetorical skills relevant for communication at work and for other contexts where messages are to be presented
  • be able to present a problem clearly and sensibly
  • be able to argue effectively and credibly
  • be able to construct their own speaker roles with respect to context
  • be able to engage their audience in speech and writing
  • be able to do rhetorical analyses in order to evaluate how the speaker (ethos), the text (logos) and the audience (pathos) connect and influence the whole
  • be able to give a speech
     
Learning Outcome - Reflection

Students should show the following attitudinal learning outcome after having completed the course:

  • be able to communicate the importance of meaningful and effective language usage
  • be able to contribute to a better work environment based on mutuality and co-existence
Course content

Day 1. What is rhetoric?

  • To persuade, raise interest, demonstrate understanding, result in action
  • The production of verbal messages and credible texts
  • Analyzes, interprets, constructs, evaluates, critiques
  • Takes a holistic perspective

Skills: Outlining a speech text for oral presentation; practicing oral presentations

Day 2. Ethos: Credibility – competence, character, goodwill

  • The credibility of the speaker
  • Authority, authenticity, trust
  • Personal and professional ethos

Skills: Constructing writer/reader roles; developing tone of voice, training body language

Day 3. Pathos: Feelings, appeals and persuasion

  • The impact of text and speech on readers and audience
  • Involvement, commitment, identification

Skills: Writing second drafts based on feedback; accommodating language, style, tone of voice to audience

Day 4. Logos: Argumentation, thesis and arguments

  • Diction, argumentation – fact and reason
  • The good argument
  • Argumentation and positioning

Skills: Developing a thesis, finding good arguments, working on coherence for speech and text

Day 5. Speech and body language.

  • From text to speech. Theory and practice
  • Body language. Individual training and exercises
  • Oral delivery: exercises

Skills: Oral delivery

Day 6. Evaluation: Speech delivery or oral presentation

Learning process and requirements to students

Six days, 36 hours in one semester.

Final grade i the course is based on a process evaluation consisting of three parts. Part 1-2 are submitted on a given date after the end of the course. Part 3 is performed in class on day 6.

  • Part 1: Write a speech text (2 pp.) on a topic chosen by the student about a communication problem or challenge related to the workplace of the student. The assignment is written individually, but students receive feedback in group.
  • Part 2:Oral delivery (7 min) of the speech text with fellow students acting as audience in class. Performed and evaluated on day 6 of the course.
  • Part 3: Take-home exam.
Software tools
No specified computer-based tools are required.
Qualifications

Higher Education Entrance Qualification

Required prerequisite knowledge

Work experience.

Exam categoryWeightInvigilationDurationGroupingComment exam
Exam category:
Submission
Form of assessment:
Written submission
Exam code:
BIK 29131
Grading scale:
Point scale
Grading rules:
Internal examiner with external supervisor
Resit:
Examination when next scheduled course
40No 1 Semester(s)Individual Part 1: Write a speech text (2 pp.) on a topic chosen by the student about a communication problem or challenge related to the workplace of the student. The assignment is written individually, but students receive feedback in group.
Exam category:
Activity
Form of assessment:
Presentation
Exam code:
BIK 29131
Grading scale:
Point scale
Grading rules:
Internal examiner with external supervisor
Resit:
Examination when next scheduled course
20No -Individual Part 2: Oral delivery (7 min) of the speech text with fellow students acting as audience in class. Performed and evaluated on day 6 of the course.
Exam category:
Submission
Form of assessment:
Written submission
Exam code:
BIK 29131
Grading scale:
Point scale
Grading rules:
Internal examiner with external supervisor
Resit:
Examination when next scheduled course
40No72 Hour(s)Individual ( 1 - 1)Part 3: Take-home exam
Exams:
Exam category:Submission
Form of assessment:Written submission
Weight:40
Invigilation:No
Grouping (size):Individual
Duration: 1 Semester(s)
Comment:Part 1: Write a speech text (2 pp.) on a topic chosen by the student about a communication problem or challenge related to the workplace of the student. The assignment is written individually, but students receive feedback in group.
Exam code:BIK 29131
Grading scale:Point scale
Resit:Examination when next scheduled course
Exam category:Activity
Form of assessment:Presentation
Weight:20
Invigilation:No
Grouping (size):Individual
Duration: -
Comment:Part 2: Oral delivery (7 min) of the speech text with fellow students acting as audience in class. Performed and evaluated on day 6 of the course.
Exam code:BIK 29131
Grading scale:Point scale
Resit:Examination when next scheduled course
Exam category:Submission
Form of assessment:Written submission
Weight:40
Invigilation:No
Grouping (size):Individual (1-1)
Duration:72 Hour(s)
Comment:Part 3: Take-home exam
Exam code:BIK 29131
Grading scale:Point scale
Resit:Examination when next scheduled course
Exam organisation: 
Continuous assessment
Grading scale: 
ECTS
Total weight: 
100
Talis literature

Obligatorisk/Compulsory

Book
Authors/Editors År Tittel Edition Publisher StudentNote
Gabrielsen, Jonas; Juul Christiansen, Tanja 2010 Talens magt: indføring i mundtlig retorik 2. udg Reitzel  
Kjeldsen, Jens 2015 Retorikk i vår tid: en innføring i moderne retorisk teori 5. oppl Spartacus, Scandinavian Academic Press Opptrykk av 2006-utg.