VHL 3404 Introduction to Retail Management

VHL 3404 Introduction to Retail Management

Course code: 
VHL 3404
Department: 
Marketing
Credits: 
7.5
Course coordinator: 
Nina Helene Vogt
Product category: 
Bachelor
Portfolio: 
Bachelor of Retail Management - Programme Courses
Semester: 
2020 Autumn
Active status: 
Re-sit exam
Resit exam semesters: 
2020 Autumn
2021 Spring
Resit exam info

Kurset ble gjennomført siste gang høsten 2019. Det tilbys kontinuasjonseksamen  høsten 2020 og siste gang våren 2021.

Teaching language: 
Norwegian
Course type: 
One semester
Introduction

The retail sector is one of the largest industries in Norway. It consists of a large selection of industries with several hundred thousand employees. The sector is the biggest employer in Norway except for Oslo. The industry is developing fast, both nationally and internationally. The retail sector is currently characterized by large units that are exposed to strong competition. Therefore, it depends on the efficient and rational operations to be profitable. The course is consists of topics as industry knowledge in the retail sector, digitalization and understanding the customer.

The retail trade is one of Norway’s largest business sectors. It consists of a number of industries with a total of several hundred thousand employees. It is the largest employer in almost all the counties in the country. The industry is undergoing a rapid development both nationally and internationally. Today the retail trade is characterized by large entities exposed to fierce competition. In order to be profitable, therefore, it is dependent on efficient and lean operation.

 

 

 

 

 

 

 

 

 

The retail sector is one of the largest industries in Norway. It consists of a large selection of industries with several hundred thousand employees. The sector is the biggest employer in Norway except for Oslo. The industry is developing fast, both nationally and internationally. The retail sector is currently characterized by large units that are exposed to strong competition. Therefore, it depends on the efficient and rational operations to be profitable. The course is consists of topics as industry knowledge in the retail sector, digitalization and understanding the customer.[BS1] [RNH2] 

The retail trade is one of Norway’s largest business sectors. It consists of a number of industries with a total of several hundred thousand employees. It is the largest employer in almost all the counties in the country. The industry is undergoing a rapid development both nationally and internationally. Today the retail trade is characterized by large entities exposed to fierce competition. In order to be profitable, therefore, it is dependent on efficient and lean operation.

 [BS1]Kanskje bedre å bruke avsnittet fra den engelske Lotus Notes  - mer eller mindre likt.

 [RNH2]Ok J

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Learning outcomes - Knowledge

Bachelor Program in Retail Management is a 3-year program aimed at people with an interest in a management position in the retail sector - one of the country's largest industries. The program is also relevant for those who want to establish their own business. Relevant positions after completion of the bachelor program in retail management are retail or warehouse manager, director, purchasing manager, logistics manager, retail manager, franchisee, or the like. The programme qualifies for further studies at master level.

Acquired knowledge

Students should gain good knowledge of the most important business sectors, structure and players in the retail sector, as well as external conditions for trade in Norway. Students will also acquire a wide understanding of customers and gain insight into trends affecting retailers. With continuous new technology and digitization, students should be able to identify opportunities and challenges in the retail sector. Furthermore, students will have in-depth knowledge necessary to be able to obtain different leadership positions within the industry.

Learning outcomes - Skills

Students acquire skills for strategic and operational management of retail businesses. Students will be able to apply relevant concepts and theories in the analysis, review, planning and decision-making. Students will be able to promote merchandise, stores, chains and services related to the retail sector by using relevant sales methods. In addition, students should have the ability to understand and reflect on the interaction between trade, industry and the customer as an important part of the value creation process. The students will be able to assess and initiate appropriate measures to meet the challenges and future opportunities in the retail sector.

General Competence

Students will estimate customer desired value of service- and customer’s needs, and be able to respond to ethical dilemmas in the retail sector. In this context, the development of good interpersonal relationships in business is important, where trust, respect and equality are central. Likewise, the student will understand the importance of health and environmental initiatives within the retail sector.

Course content

What is Retail?
Industry understanding and shopper behavior
Trade growth
Retail Marketing
Employees in the retail trade
The store: Product portfolio, communication and optimal shelves
Generating traffic and customer flow
Customer experiences and customer satisfaction
Technology and digitalization
The future and trends

Teaching and learning activities

The course is conducted by a combination of lectures, group work, group discussions, presentations and webinars.

Software tools
No specified computer-based tools are required.
Qualifications

Higher Education Entrance Qualification.

Required prerequisite knowledge

No particular prerequisites.

Exam categoryWeightInvigilationDurationSupport materialsGroupingComment exam
Exam category:
Submission
Form of assessment:
Written submission
Exam code:
VHL 34041
Grading scale:
ECTS
Grading rules:
Internal and external examiner
Resit:
Examination every semester
100Yes3 Hour(s)
  • No support materials
Individual
Exams:
Exam category:Submission
Form of assessment:Written submission
Weight:100
Invigilation:Yes
Grouping (size):Individual
Support materials:
  • No support materials
Duration:3 Hour(s)
Comment:
Exam code: VHL 34041
Grading scale:ECTS
Resit:Examination every semester
Type of Assessment: 
Ordinary examination
Total weight: 
100
Student workload
ActivityDurationComment
Teaching on Campus
39 Hour(s)
Student's own work with learning resources
125 Hour(s)
Student's own work with learning resources
6 Hour(s)
Examination
30 Hour(s)
Sum workload: 
200

A course of 1 ECTS credit corresponds to a workload of 26-30 hours. Therefore a course of 7,5 ECTS credit corresponds to a workload of at least 200 hours.