VHL 3404 Introduction to Retail Management
VHL 3404 Introduction to Retail Management
Kurset ble gjennomført siste gang høsten 2019. Det tilbys kontinuasjonseksamen høsten 2020 og siste gang våren 2021.
The retail sector is one of the largest industries in Norway. It consists of a large selection of industries with several hundred thousand employees. The sector is the biggest employer in Norway except for Oslo. The industry is developing fast, both nationally and internationally. The retail sector is currently characterized by large units that are exposed to strong competition. Therefore, it depends on the efficient and rational operations to be profitable. The course is consists of topics as industry knowledge in the retail sector, digitalization and understanding the customer.
The retail trade is one of Norway’s largest business sectors. It consists of a number of industries with a total of several hundred thousand employees. It is the largest employer in almost all the counties in the country. The industry is undergoing a rapid development both nationally and internationally. Today the retail trade is characterized by large entities exposed to fierce competition. In order to be profitable, therefore, it is dependent on efficient and lean operation.
The retail sector is one of the largest industries in Norway. It consists of a large selection of industries with several hundred thousand employees. The sector is the biggest employer in Norway except for Oslo. The industry is developing fast, both nationally and internationally. The retail sector is currently characterized by large units that are exposed to strong competition. Therefore, it depends on the efficient and rational operations to be profitable. The course is consists of topics as industry knowledge in the retail sector, digitalization and understanding the customer.[BS1] [RNH2]
The retail trade is one of Norway’s largest business sectors. It consists of a number of industries with a total of several hundred thousand employees. It is the largest employer in almost all the counties in the country. The industry is undergoing a rapid development both nationally and internationally. Today the retail trade is characterized by large entities exposed to fierce competition. In order to be profitable, therefore, it is dependent on efficient and lean operation.
[BS1]Kanskje bedre å bruke avsnittet fra den engelske Lotus Notes - mer eller mindre likt.
[RNH2]Ok J
Bachelor Program in Retail Management is a 3-year program aimed at people with an interest in a management position in the retail sector - one of the country's largest industries. The program is also relevant for those who want to establish their own business. Relevant positions after completion of the bachelor program in retail management are retail or warehouse manager, director, purchasing manager, logistics manager, retail manager, franchisee, or the like. The programme qualifies for further studies at master level.
Acquired knowledge
Students should gain good knowledge of the most important business sectors, structure and players in the retail sector, as well as external conditions for trade in Norway. Students will also acquire a wide understanding of customers and gain insight into trends affecting retailers. With continuous new technology and digitization, students should be able to identify opportunities and challenges in the retail sector. Furthermore, students will have in-depth knowledge necessary to be able to obtain different leadership positions within the industry.
Students acquire skills for strategic and operational management of retail businesses. Students will be able to apply relevant concepts and theories in the analysis, review, planning and decision-making. Students will be able to promote merchandise, stores, chains and services related to the retail sector by using relevant sales methods. In addition, students should have the ability to understand and reflect on the interaction between trade, industry and the customer as an important part of the value creation process. The students will be able to assess and initiate appropriate measures to meet the challenges and future opportunities in the retail sector.
Students will estimate customer desired value of service- and customer’s needs, and be able to respond to ethical dilemmas in the retail sector. In this context, the development of good interpersonal relationships in business is important, where trust, respect and equality are central. Likewise, the student will understand the importance of health and environmental initiatives within the retail sector.
What is Retail?
Industry understanding and shopper behavior
Trade growth
Retail Marketing
Employees in the retail trade
The store: Product portfolio, communication and optimal shelves
Generating traffic and customer flow
Customer experiences and customer satisfaction
Technology and digitalization
The future and trends
The course is conducted by a combination of lectures, group work, group discussions, presentations and webinars.
Higher Education Entrance Qualification
Covid-19
Due to the Covid-19 pandemic, there may be deviations in teaching and learning activities as well as exams, compared with what is described in this course description.
No particular prerequisites.
Assessments |
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Exam category: Submission Form of assessment: Written submission Invigilation Weight: 100 Grouping: Individual Support materials:
Duration: 3 Hour(s) Exam code: VHL 34041 Grading scale: ECTS Resit: Examination every semester |
Activity | Duration | Comment |
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Teaching | 39 Hour(s) | |
Student's own work with learning resources | 125 Hour(s) | |
Student's own work with learning resources | 6 Hour(s) | |
Examination | 30 Hour(s) |
A course of 1 ECTS credit corresponds to a workload of 26-30 hours. Therefore a course of 7,5 ECTS credit corresponds to a workload of at least 200 hours.