VHL 3404 Introduction to Retail Management
VHL 3404 Introduction to Retail Management
The retail sector is one of the largest industries in Norway. It consists of a large selection of industries with several hundred thousand employees. The sector is the biggest employer in Norway except for Oslo. The industry is developing fast, both nationally and internationally. The retail sector is currently characterized by large units that are exposed to strong competition. Therefore, it depends on the efficient and rational operations to be profitable. The course is consists of topics as industry knowledge in the retail sector, digitalization and understanding the customer.
The retail trade is one of Norway’s largest business sectors. It consists of a number of industries with a total of several hundred thousand employees. It is the largest employer in almost all the counties in the country. The industry is undergoing a rapid development both nationally and internationally. Today the retail trade is characterized by large entities exposed to fierce competition. In order to be profitable, therefore, it is dependent on efficient and lean operation.
The retail sector is one of the largest industries in Norway. It consists of a large selection of industries with several hundred thousand employees. The sector is the biggest employer in Norway except for Oslo. The industry is developing fast, both nationally and internationally. The retail sector is currently characterized by large units that are exposed to strong competition. Therefore, it depends on the efficient and rational operations to be profitable. The course is consists of topics as industry knowledge in the retail sector, digitalization and understanding the customer.[BS1] [RNH2]
The retail trade is one of Norway’s largest business sectors. It consists of a number of industries with a total of several hundred thousand employees. It is the largest employer in almost all the counties in the country. The industry is undergoing a rapid development both nationally and internationally. Today the retail trade is characterized by large entities exposed to fierce competition. In order to be profitable, therefore, it is dependent on efficient and lean operation.
[BS1]Kanskje bedre å bruke avsnittet fra den engelske Lotus Notes - mer eller mindre likt.
[RNH2]Ok J
Bachelor Program in Retail Management is a 3-year program aimed at people with an interest in a management position in the retail sector - one of the country's largest industries. The program is also relevant for those who want to establish their own business. Relevant positions after completion of the bachelor program in retail management are retail or warehouse manager, director, purchasing manager, logistics manager, retail manager, franchisee, or the like. The programme qualifies for further studies at master level.
Acquired knowledge
Students should gain good knowledge of the most important business sectors, structure and players in the retail sector, as well as external conditions for trade in Norway. Students will also acquire a wide understanding of customers and gain insight into trends affecting retailers. With continuous new technology and digitization, students should be able to identify opportunities and challenges in the retail sector. Furthermore, students will have in-depth knowledge necessary to be able to obtain different leadership positions within the industry.
Students acquire skills for strategic and operational management of retail businesses. Students will be able to apply relevant concepts and theories in the analysis, review, planning and decision-making. Students will be able to promote merchandise, stores, chains and services related to the retail sector by using relevant sales methods. In addition, students should have the ability to understand and reflect on the interaction between trade, industry and the customer as an important part of the value creation process. The students will be able to assess and initiate appropriate measures to meet the challenges and future opportunities in the retail sector.
Students will estimate customer desired value of service- and customer’s needs, and be able to respond to ethical dilemmas in the retail sector. In this context, the development of good interpersonal relationships in business is important, where trust, respect and equality are central. Likewise, the student will understand the importance of health and environmental initiatives within the retail sector.
• What is Retail?
• Growth and restructuring in the retail sector
• Understanding the retail business
• Technology and digitalization in retail trade
• Marketing in Retail
• Customer understanding, customer satisfaction and loyalty
• Future consumer market - the new customer
• The store's future: the store's new role
• Retail in new channels
• Consumer Trends
The course is conducted by a combination of lectures, group work, group discussions and presentations.
This is a course with continuous assessment (several exam components) and one final exam code. Each exam component is graded by using points on a scale from 0-100. The components will be weighted together according to the information in the course description in order to calculate the final letter grade for the examination code (course). Students who fail to participate in one/some/all exam elements will get a lower grade or may fail the course. You will find detailed information about the point system and the cut off points with reference to the letter grades when the course start.
At re-sit all exam components must, as a main rule, be retaken during next scheduled course.
Higher Education Entrance Qualification.
No particular prerequisites.
| Exam category | Weight | Invigilation | Duration | Support materials | Grouping | Comment exam |
|---|---|---|---|---|---|---|
| Exam category: Submission Form of assessment: Structured test Exam code: VHL 34041 Grading scale: Point scale Grading rules: Internal examiner Resit: All components must, as a main rule, be retaken during next scheduled course | 15 | No | 60 Minute(s) | Individual | ||
| Exam category: Submission Form of assessment: Written submission Exam code: VHL 34041 Grading scale: Point scale Grading rules: Internal and external examiner Resit: All components must, as a main rule, be retaken during next scheduled course | 35 | No | 7 Week(s) | Group/Individual (1 - 3) | ||
| Exam category: Submission Form of assessment: Written submission Exam code: VHL 34041 Grading scale: Point scale Grading rules: Internal and external examiner Resit: All components must, as a main rule, be retaken during next scheduled course | 50 | Yes | 3 Hour(s) |
| Individual |
Obligatorisk/Compulsory
Book
| Authors/Editors | År | Tittel | Edition | Publisher | StudentNote |
|---|---|---|---|---|---|
| Levy, Michael; Weitz, Barton A.; Grewal, Dhruv | cop. 2014 | Retailing management | 9th ed., International ed | McGraw-Hill Education | Følgende kapitler fra boken er pensum i VHL3404: 1,2 3,4, 11, 18 (Boken er hovedboken i kurset Butikkledelse VHL 3549) |
| Institutt for bransjeanalyser | Detaljhandelsboken | Andhøy | Hele boken er pensum. |
Article
| Authors/Editors | År | Tittel | Edition | Publisher | StudentNote |
|---|---|---|---|---|---|
| Shostack, G. Lynn | 1977-04 | Art 13: Breaking Free from Product Marketing | |||
| Ström, Roger; Vendel, Martin; Bredican, John | 2014-11 | Art 14: Mobile marketing: A literature review on its value for consumers and retailers | |||
| Grewal, Dhruv; Roggeveen, Anne L.; Runyan, Rodney C.; Nordfält, Jens; Vazquez Lira, Maria Elena | 2017-01 | Art 12: Retailing in today’s world: Multiple channels and other strategic decisions affecting firm performance | |||
| Foros, Øystein; Kind, Hans Jarle; Steen, Frode | 2017 | Art 11: Individuelle priser i dagligvaremarkedet | |||
| Fredriksen, Jan Ivar; Sørebø, Øystein | 2017 | Art 10: Omnikanal varehandel | |||
| Brynjolfsson, ErikHu, Yu JeffreyRahman, Mohammad S | Summer 2013 | Art 9: Competing in the Age of Omnichannel Retailing | |||
| Inman, J. Jeffrey; Nikolova, Hristina | 2017-03 | Art 8: Shopper-Facing Retail Technology: A Retailer Adoption Decision Framework Incorporating Shopper Attitudes and Privacy Concerns | |||
| Line Lervik-OlsenAnders GustafssonPål R. SilsethBengt G. Lorentzen | 2015 | Art 7: Bør vi involvere kundene? | |||
| Blázquez, Marta | 2014-7-1 | Art 6: Fashion Shopping in Multichannel Retail: The Role of Technology in Enhancing the Customer Experience | |||
| Grewal, Dhruv; Roggeveen, Anne L.; Sisodia, Rajendra; Nordfält, Jens | 2017-03 | Art 5: Enhancing Customer Engagement Through Consciousness | |||
| Usha Ramanathan; ; Nachiappan Subramanian; ; Guy Parrott; | 2017 | Art 4: Role of social media in retail network operations and marketing to enhance customer satisfaction | |||
| Parasuraman, A.; Zeithaml, Valarie A.; Berry, Leonard L. | 1985-23 | Art 3: A Conceptual Model of Service Quality and Its Implications for Future Research | |||
| Fulgoni, G. M.; Lipsman, A. | 2016-12-01 | Art 2: The Future of Retail Is Mobile: How Mobile Marketing Dynamics Are Shaping the Future of Retail | |||
| Grewal, Dhruv; Roggeveen, Anne L.; Nordfält, Jens | 2017-03 | Art 1: The Future of Retailing |
Document
| Authors/Editors | År | Tittel | Edition | Publisher | StudentNote |
|---|---|---|---|---|---|
| Sorensen, Herb | DOK 1: The three shopping currencies |
Webpage
| Authors/Editors | Tittel | Journal | URL | Publisher | StudentNote |
|---|---|---|---|---|---|
| Paul, Alison Kenney; Hogan, Susan K. | WEB 2: On the couch : Understanding consumer shopping behavior | WEB 2: On the couch : Understanding consumer shopping behavior | Resource | ||
| Tyre, Becky | WEB 1: What you need to know to get results from ecommerce, social media and more | WEB 1: What you need to know to get results from ecommerce, social media and more | Resource | ||
| Sheehan, Alexandra | WEB 3: 8 Ways to Incorporate Brand Identity Into Your Retail Store | WEB 3: 8 Ways to Incorporate Brand Identity Into Your Retail Store | Resource | ||
| Roll, Martin | WEB 4: Retail Branding In The New Digital Age | WEB 4: Retail Branding In The New Digital Age | Resource | ||
| Ronæs, Nina H. | WEB 5: 7 råd for økt shoppinglyst | WEB 5: 7 råd for økt shoppinglyst | Resource | BI Business Review | |
| Herring, Louise; Moulton, Jessica; Toriello, Monica | WEB 6: The future of grocery - in store and online | WEB 6: The future of grocery - in store and online | Resource | McKinsey & Company | |
| Kline, Daniel B. | WEB 7: Study: Generation Z shoppers prefer physical retail stores to online shopping | WEB 7: Study: Generation Z shoppers prefer physical retail stores to online shopping | Resource | ||
| WEB 8: Is the Retail Industry Catching Up with Changing Trends? | WEB 8: Is the Retail Industry Catching Up with Changing Trends? | Resource | |||
| WEB 9: Retail Trends and Predictions 2017 : 12 Retail trends and predictions to watch for | WEB 9: Retail Trends and Predictions 2017 : 12 Retail trends and predictions to watch for | Resource | Vend | ||
| WEB 10: 5 Trends That Will Change Online Retail in 2017 - IMRG | WEB 10: 5 Trends That Will Change Online Retail in 2017 - IMRG | Resource |
Audio-visual document
| Authors/Editors | Tittel | Journal | URL | Publisher | StudentNote |
|---|---|---|---|---|---|
| AV 1: Markedsføring på fem minutter | AV 1: Markedsføring på fem minutter | Resource | |||
| AV 2: Markedsføring virkemidler | AV 2: Markedsføring virkemidler | Resource | |||
| AV 3: Retailing in 2020 | AV 3: Retailing in 2020 | Resource |
Anbefalt/Recommended
Book
| Authors/Editors | År | Tittel | Edition | Publisher | StudentNote |
|---|---|---|---|---|---|
| Hillesland, Jan | 2013 | Fundamentals of retailing and shopper marketing | Pearson |