PRK 3515 Applied Rhetoric - RE-SIT EXAMINATION

PRK 3515 Applied Rhetoric - RE-SIT EXAMINATION

Course code: 
PRK 3515
Communication and Culture
Course coordinator: 
Ratna Elisabet Kamsvåg
Product category: 
Bachelor of Communication Management - Programme Course
2020 Autumn
Active status: 
Re-sit exam
Resit exam semesters: 
2020 Autumn
2021 Spring
Resit exam info

The course was taught for the last time in spring 2020. Last re-sit examinations are offered in autumn 2020 and spring 2021.

Teaching language: 
Course type: 
One semester

Every organisation depends on having an awareness of what and how they communicate, in order to influence the way they are received. This course will teach students about rhetoric, so that they can apply relevant methods and principles to any communication situation. Content of the course will include research in rhetoric, theory as well as criticism. Students will be introduced to basic principles of the field, enabling them to analyse and design texts and messages for different contexts and specific situations.

Learning outcomes - Knowledge

Students who complete the course will have a thorough understanding of rhetorical analysis, and learn to adapt communicative actions for specific tasks. They should understand typical situations and strategies, and be able to critically analyse and evaluate, using their conclusions to propose measures and help their organisations or clients to use a clear, appropriate and effective language.

Learning outcomes - Skills

After completing the course students will be able to:

  • Identify a rhetorical situation and map possible options
  • Utilize rhetorical thinking in the analysis of internal and external materials, as well as applying the knowledge in their own copy writing
  • Understand and see the nuances between internal and external public role
  • Adapt communication to relevant channels and genres
  • Deal with context on both macro and micro levels
  • Describe the relationship between form and content
  • Explain the interaction between organizational rhetoric and everyday public discourse
  • Display self adaptation or development of new approaches in communication challenges
General Competence
  • Students who complete this course will develop an understanding of a rhetorical mindset, including ethics and action as important perspectives in all communicative activity.
Course content
  • Organizations and rhetoric in contemporary culture
  • Identification of strategies in organizational rhetoric
  • Rhetorical situations in organizations
  • Critical approaches to organizational rhetoric
  • Evaluating and critiquing organizational rhetoric
  • Identity creation and maintenance rhetoric
  • Rhetoric and issues
  • Rhetoric and organizational risk
  • Crisis rhetoric
  • Organizational rhetoric for internal audiences
Teaching and learning activities

The teaching is based on the curriculum literature for the course, but also based on contemporary and local examples. This topic requires active participation.

Software tools
No specified computer-based tools are required.

Higher Education Entrance Qualification.

Required prerequisite knowledge

No particular prerequisites are required.

Exam categoryWeightInvigilationDurationGroupingComment exam
Exam category:
Form of assessment:
Written submission
Exam code:
Grading scale:
Grading rules:
Internal examiner with external supervisor
Examination when next scheduled course
100No8 Hour(s)Group/Individual (1 - 3) Take home exam.
Exam category:Submission
Form of assessment:Written submission
Grouping (size):Group/Individual (1-3)
Duration:8 Hour(s)
Comment: Take home exam.
Exam code:PRK35151
Grading scale:ECTS
Resit:Examination when next scheduled course
Type of Assessment: 
Ordinary examination
Total weight: 
Student workload
Teaching on Campus
28 Hour(s)
Feedback activities and counselling
5 Hour(s)
Group work (with supervision)
Prepare for teaching
28 Hour(s)
Group work (with supervision)
Student's own work with learning resources
139 Hour(s)
Included exam preparation and exam.
Sum workload: 

A course of 1 ECTS credit corresponds to a workload of 26-30 hours. Therefore a course of 7,5 ECTS credit corresponds to a workload of at least 200 hours.