PRK 3515 Applied Rhetoric
Every organisation depends on having an awareness of what and how they communicate, in order to influence the way they are received. This course will teach students about rhetoric, so that they can apply relevant methods and principles to any communication situation. Content of the course will include research in rhetoric, theory as well as criticism. Students will be introduced to basic principles of the field, enabling them to analyse and design texts and messages for different contexts and specific situations.
Students who complete the course will have a thorough understanding of rhetorical analysis, and learn to adapt communicative actions for specific tasks. They should understand typical situations and strategies, and be able to critically analyse and evaluate, using their conclusions to propose measures and help their organisations or clients to use a clear, appropriate and effective language.
After completing the course students will be able to:
- Identify a rhetorical situation and map possible options
- Utilize rhetorical thinking in the analysis of internal and external materials, as well as applying the knowledge in their own copy writing
- Understand and see the nuances between internal and external public role
- Adapt communication to relevant channels and genres
- Deal with context on both macro and micro levels
- Describe the relationship between form and content
- Explain the interaction between organizational rhetoric and everyday public discourse
- Display self adaptation or development of new approaches in communication challenges
- Students who complete this course will develop an understanding of a rhetorical mindset, including ethics and action as important perspectives in all communicative activity.
- Organizations and rhetoric in contemporary culture
- Identification of strategies in organizational rhetoric
- Rhetorical situations in organizations
- Critical approaches to organizational rhetoric
- Evaluating and critiquing organizational rhetoric
- Identity creation and maintenance rhetoric
- Rhetoric and issues
- Rhetoric and organizational risk
- Crisis rhetoric
- Organizational rhetoric for internal audiences
The teaching is based on the curriculum literature for the course, but also based on contemporary and local examples. This topic requires active participation.
Higher Education Entrance Qualification.
No particular prerequisites are required.
|Exam category||Weight||Invigilation||Duration||Grouping||Comment exam|
Form of assessment:
Internal examiner with external supervisor
Examination when next scheduled course
|100||No||8 Hour(s)||Group/Individual (1 - 3)||Take home exam.|
|Form of assessment:||Written submission|
|Grouping (size):||Group/Individual (1-3)|
|Comment:||Take home exam.|
|Resit:||Examination when next scheduled course|
Teaching on Campus
Prepare for teaching
Student's own work with learning resources
A course of 1 ECTS credit corresponds to a workload of 26-30 hours. Therefore a course of 7,5 ECTS credit corresponds to a workload of at least 200 hours.